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Essay Available:
Pages:
10 pages/≈2750 words
Sources:
6 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 43.2
Topic:

Action Plan for Frispee’s Sustainable Development

Essay Instructions:

1. The use of a fictional company/case will allow you to have greater flexibility and freedom on what you want to focus on, based on the critical research started in your summative one. You are expected to continue to engage in more critical and analytical research, looking at the social (human/people), environmental (planet), and financial (profit) challenges facing your company and the opportunities they present. So, as initial research process, you are expected to: i. Select the sector (which you started in summative one)ii. Identify the sustainability challenges faced in the sector. iii. You will build your fictional company by including sections such as the company’s vision and mission; objectives. Inspired by the challenges identified, you will relate these challenges to your fictional company which must be located within the sector under discussion. For instance, if you decide to develop a fictional car company, then you are expected to draw ideas from existing car companies (which you would have researched in summative one). Or if you wish to develop a case on fashion retail, you will draw ideas from companies in that sector. INDICATIVE STRUCTURE:1. Brief overview of case: Start with a brief overview of the fictional company’s vision, aims and objectives and the identified challenges to address. Provide an overview of the case study companies researched in summative one, including their sustainability challenges present days materiality matrices. This should be followed by your own fictional company’s sustainability challenges, and then identify (two) most pressing of the challenges you aim to tackle. This should be summarized as a materiality chart (materiality matrix).
2. Strategic plan: Propose a strategic plan to improve the sustainability issues identified. Use a visual project chart and timeline (e.g. a Gantt chart) to briefly identify the milestones to be achieved. Do not overdo the number of milestones: this is an exercise, so two or three milestones are more than enough to demonstrate that you know how to apply the basic management tools used in a project. Remember to identify which TASKS will have to be accomplished to contribute to each of the identified milestone, how long and specifically when the overall project and each task take place. Justify the tasks identified using general management and sustainability concepts and tools (frameworks, models, metrics, procedures, etc. such as: SMART, or TROPICS, or a Sustainability model such as Silvius and Schipper’s, or The Phase Model by Dunphy, Griffiths and Benn, or any other model you like)that will be relevant to apply during the planning, implementation and monitoring of each task. Explain how the change will be monitored and evaluated: i.e. the list of the key performance indicators (KPIs) and other measures that will help check the progress of the overall sustainable strategy action plan.3. Final remarks: Write a relevant set of final remarks, and ideally setting new targets for further developments for the company in the near future.

Essay Sample Content Preview:

ACTION PLAN FOR FRISPEE’S SUSTAINABLE DEVELOPMENT
Student’s Name
Course
Professor’s Name
University
City (State)
Date
Action Plan for Frispee’s Sustainable Development
1 Brief Overview of Case
The fashion sector, including the cosmetic industry, constantly adapts to changing trends and consumer demands. In the UK, the cosmetic industry significantly contributes to the country’s economy, with an estimated market value of around £10 billion. The global cosmetic industry is experiencing steady growth, with a projected market value of over $800 billion by 2025 (Niinimäki et al., 2020). This growth can be attributed to several factors, including increasing consumer awareness of the importance of personal grooming and appearance, the rise of social media and influencer culture, and the increasing disposable income of consumers in developing countries. However, the industry also faces challenges, such as increasing concerns about the environmental impact of cosmetic products and the use of harmful chemicals in cosmetics. Consumers are becoming more conscious of their environmental impact and seeking more sustainable and eco-friendly alternatives. Brexit and the COVID-19 pandemic have impacted the UK’s cosmetics industry. Brexit has led to uncertainty regarding regulations and trade agreements, while the pandemic has disrupted supply chains and caused a shift in consumer priorities (Zhang et al., 2021). Many consumers now prioritize hygiene and health over cosmetics, resulting in declining sales for some companies. Despite these challenges, the cosmetic industry remains a significant contributor to the economy, with several UK-based companies being global leaders in the sector.
Frispee is a fictional cosmetic company based in the UK dedicated to providing its customers with high-quality and innovative cosmetic products. The company’s vision is to become a leading player in the cosmetics industry by offering exceptional yields that meet the diverse needs of its customers. The company aims to develop a range of natural, ethically sourced, eco-friendly, and affordable cosmetics for many consumers. To achieve this objective, Frispee aims to invest in research and development and partner with suppliers who share their values and commitment to sustainability.
1.1 Frispee’s Core Objectives
* It is developing innovative and sustainable cosmetic products that meet the evolving needs of consumers.
* We are fostering a strong brand identity recognized for its commitment to quality, sustainability, and affordability.
* I am building a loyal customer base by providing exceptional customer service and engaging with customers on various platforms.
* We are establishing a solid supply chain that ensures the timely delivery of products to customers while minimizing the environmental impact.
1.2 Frispee’s Challenges
* Intense competition from established players in the cosmetics industry makes it difficult to gain market share and establish a strong brand identity.
* The need to continually innovate and develop new products that meet the evolving needs of consumers while maintaining high standards of sustainability and affordability.
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