The New School: Parsons School of Design

The New School
Parsons School of Design
School of Art and Design History and Theory
[YOUR NAME]
[COURSE TITLE]
[ASSIGNMENT DATE]
Article Citation Information: Photographic Images, rhetoric of the image, third messages." In MUSIC, IMAGES, by Roland Barthes, 16-17, 22-23, 16-18. New York: Library of the Congress Catalogingin publication Data
RESEARCH TABLE
QUOTE

SUMMARY

INTERPRETATION

“Here we have a Panzani advertisement: some packets of pasta, a tin, a sachet, some tomatoes, onions, peppers, a mushroom, all emerging from a half-open string bag, in yellows and greens on a red background. Let us try to 'skim off' the different messages it contains. ” ( p33)[]

In this context, the author gives information on Panzani advertisement and how various commodities convey different messages. These messages were deduced through skimming.

This message communicates more about the complexity of photographic messages since they contain different messages that can be complex to decode. For example, Panzani’s advertisement contains different messages. The first message; is that of linguistic aspect. The caption used to advertise it has been inserted into natural disposition of the scene. Whereby, the code from which this message has been taken is that of the French language. This definitely shows that the knowledge required to be interpret it should be that of writing and French language. The other aspect of the message; the pure message. This shows how fresh these goods are; and the basic d...