Response Paper Sample

Response Paper 6
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Response Paper 6
The article "Understanding the roles of cultural differences and socioeconomic status in social media continuance intention" by Hsu et al. (2015) evaluates how socioeconomic status and cultural difference affect continuance intention. The paper proposes that information seeking, entertainment, self-presentation, and socialization are the primary factors that affect social media intention. Data was collected from 493 Facebook users from Japan, Austria, Australia, the USA, and Taiwan. This data was then used to test the model that the paper proposed. In examining the relationship in the model, the partial least squares method was applied. The subgroup analysis method was also used to assess the roles of socioeconomic status and cultural differences.
Results of the study showed that information seeking has a robust effect on the intention and continuance of individualistic cultures and their users. Self-presentation and socialization significantly affect the intention and continuance of collective cultures and their users. On the other hand, entertainment influences the intention and continuance of lower education level users. For users with higher income levels, the effect of information seeking and entertainment on intention and continuance is more substantial. Self-presentation also has a robust effect on the intention and continuance of low-income level users.
The study was part of the initial research to extend the concept of uses and gratifications theory because it adopted social media in the intention and continuance of social media. The uses and gratifications model was utilized in the study to understand how and why people use certain media to satisfy their particular needs. The theory was based on the tradition of socio-psychological communication, and it focused on the extensive media scale. The study was also the first to examine the roles of socioeconomic statuses and cultural differences in the consistent usage behavior of social media.
The authors of this paper identified the theoretical underpinnings of methodologies, hypotheses, and findings. To answer the study's research questions, the research built upon knowledge in the variables of entertainment, self-presentation, socialization, and information seeking. After analyzing these variables, relevant concepts were determined and introduced systematically. The proposed hypothesis and the casual relationships were aggregated into models for easy statistical analysis.
The study used a qualitative approach and analyzed various previous studies to support their evidence. The research methodology was focused on the tools, research process, and procedures to achieve the aim of the research. Empirical observations to satisfy the hypothesis were made. Before determining the type of methodology to be used, the study's objectives were well-articulated. During data analysis, specific steps were identified to provide a sy...