Personality, Myers-Briggs Type Indicator (MBTI), and the Big Five Personality Model

Personality Essay
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Personality refers to an individual's disposition or nature, including the attributes that offer one's character individuality (Smith et al., 2019). Scholars describe personality as a combination of unique cognitive, behavioral, and emotional patterns that vary from one person to another and are likely to remain unchanged over context and time (Radisavljevic et al., 2023). Personality is typically measured using the trait model, whereby individuals can self-evaluate themselves based on one or more variables (for example, agreeableness or conscientiousness). The quantifiable contrasts concerning how individuals engage each other within the environment constitutes the primary reference points to offer users increasingly feasible customized personal experiences. Nevertheless, customized user experience facilitation is necessary to ensure researchers first discover which personality aspects are crucial for adaptation and how to effectively tailor the experiences to them (Smith et al., 2019). The key factors determining personality include heredity, environment, and situation (Market's Target, 2021).
One of the key advantages of the Myers-Briggs Type Indicator (MBTI) is that it helps individuals better understand themselves and others. It can also help an individual identify possible areas of misunderstanding and offer avenues to resolve them. On the downside, MBTI has the pot...