SWOT Analysis on Nike

COMPANY OVERVIEW
Nike is a multinational corporation based in the US engaged in designing, manufacturing, marketing, and worldwide distribution of athletic footwear and apparel and recreational equipment and accessories for men, women, and kids. It manufactures and distributes products for sports like football, volleyball, wrestling, baseball, cricket, golf, walking, and outdoor activities. The company markets its products under Nike+, Air Jordan, Air Max, Nike CR7, and Converse. It operates retail stores and sponsors high-profile athletes and professional sports teams worldwide. Nike sells its products through the company-owned retail stores, licensees, e-commerce portals, and distributors sales agents placed around the world. Nike's headquarters are situated in Beaverton, Oregon, in the US.
The company reported revenues worth US$44.5 billion for the fiscal year ended May 31st,2021, an increase of 19% from the previous year, with its direct fourth quarter shares increasing by 73% to US$4.5 billion. By the end of 2021, the company had 73,300 employees.
SWOT ANALYSIS
Nike is engaged in designing, manufacturing, marketing, and worldwide distribution of athletic footwear and apparel and recreational equipment and accessories. A large customer base, Top-notch professionals, higher global market share, top-level marketing campaigns, and classic relationships with personalities are some of its strengths, while dependency on the US market, lack of diversification, and sexual harassment are causes of concern. New markets, business diversification, and strategic partnerships are possible growth opportunities for the company. However, counterfeit goods, the emergence of new brands, global recess, and risks of kangaroo extinction are threats to the company's growth.
Strength
Large market base
Global market share
Classic relationships
Top-notch professionals
Marketing campaigns

Weaknesses
Lack of diversification
Sexual harassment
Overdependency on the US market

Opportunities
New markets
Business diversification
Strategic partnerships

Threats
Counterfeit goods
The emergence of new brands
Global recess
Risk of kangaroo extinction

Strengths
Nike enjoys a large customer base worldwide who buy its products, follow its trends, and give feedback on the brands (Merba, 2017). Its market value has tremendously grown due to its global popularity. Nike has high-level marketing campaigns that market its brands through promotions, advertisements, and even social media to reach more buyers. In 2021, for instance, Nike spent US$3.1 billion on advertisements, promotions, and endorsement contracts.
Professionals in the industry conduct thorough research to design Nike's shoes and athletic accessories. As seen in the operational analysis of Nike, their...