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APA
Subject:
Management
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Essay
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English (U.S.)
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Sharp Printing Case Study

Essay Instructions:

Read through the Sharp Printing, AG case found in chapter 5 of the textbook. This case refers to Lauren, an experienced employee who is assigned as the project manager to the project at hand. According to the WBS, the estimate on this project was increasingly over budget. In preparation for a meeting with stakeholders, Lauren brainstormed suggestions to resolve some of the estimates originally compiled.
Decide what you would do if you were the project manager on this project. Identify which suggestions offered were supportive to the end result of the project.
Answer the corresponding questions provided at the end of the case (500-750 words). Use references from the reading materials to support your response.
APA format is not required, but solid academic writing is expected.
Reference:
Larson, E. W., & Gray, C. F. (2018). Project management: The managerial process (7th ed.). New York:
McGraw-Hill/Irwin. ISBN-13: 9781259924484 (Available as an eBook). Read chapters 5 and 6 of Project Management: The Managerial Process.

Essay Sample Content Preview:

Sharp Printing, AG Case
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Sharp Printing, AG Case
The problem
The organization wanted to make available the color laser printer for small businesses and the consumer market at a cost below $200. The management decided to appoint Lauren as the project manager and was tasked to actualize the project at a reasonable cost. However, when the project's estimates were compiled, it was noted that the project cost would surpass the budget by 20% and require an additional four months to complete.
What I would do if I were the project manager
As the project manager, I would apply the priority matrix technique to develop clear and time-bound priorities. Time is critical in this project because any delay may lead to information leaks. Suppose the company's competitors get the information and the idea. In that case, they might use it to their competitive advantage or introduce a similar printer with a lower price making the company's project fail. I will also take note of the marketing time. The project's performance is a critical aspect of developing quality products or technology. Therefore, it is crucial to ensure that the project is viable and provides value for money and derives benefits in the long run.
Cost is also an element of the priority matrix, which is important to project success. The project estimates had resulted in a 20% increase in cost hence making the project cost insensitive. Although Lauren tried to look for solutions such as meeting with marketing administrators, design and production departments to minimize cost, their efforts did not bear any fruits. Therefore, I will consider time and performance as significant elements of the ...
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