Project Milestone Two: Maruti Suzuki India Limited

Final Project
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Introduction
Competitive pressure is an important catalyst and driver of change, especially in the entrepreneurship market. Therefore, companies are incentivized to improve their product lineup to offer the consumers more value at a reduced cost. This research intends to identify the luxury features controlling the current automotive market and implement them in vehicle production at Maruti Suzuki India Limited (MSIL).
Research Design and Methods.
Social science methodological innovation is a broad and often contested topic. The following research design will define methodological innovation and recognize the different transfer levels of knowledge, practices and methods across different contexts and disciplines CITATION Jew17 \l 1033 (Jewitt, Xambo, & Price, 2017). Researchers and publishers position methodological innovation as an emerging idea amid new social prioritization towards visual and other sensory experiences. Digital environments influence how a body is visualized and conceptualized, thus affecting the researcher's domain. It can be argued that the broader social, political and cultural contexts can help track challenges with innovation.
This research will focus on experiments, surveys, questionnaires, Participant and non-participant observation. It will adopt a triangulation method to adopt different data collection techniques within the same study. Experimentation is a crucial method in the innovative field because it helps in the making of informed decisions. It also allows for the possibility of mistakes which can turn out to be the next big innovation. On the other hand, surveys make it possible to represent a large population and come up with a workable average. MSIL will need to conduct surveys to determine the best new car trends compatible with the Maruti Suzuki India Limited brand. Questionnaires can focus on collecting the customers' feedback, which can help make predictions on the success or failure of a trend.
Variables
The success or failure of product development and innovation is dependent on variables such as; type of innovation, degree of novelty, entrepreneurship innovation level and adoption by the entrepreneur. Type of innovation refers to the product, marketing and organizational aspect of innovation. Choosing an innovation strategy sets the tone for the processes of research and manufacturing that will come after. The degree of novelty refers to the ability of a firm to implement a much-improved product or service that was already available from the competitors in the market. Entrepreneurship innovation level will ensure that the company undergoes the thinking, doing and growing their brand thanks to new ideas. This ties in with t...