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13 pages/β‰ˆ3575 words
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APA
Subject:
Management
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Essay
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English (U.S.)
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MS Word
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Topic:

Option #1: Milestone 3/Final Portfolio Project Submission

Essay Instructions:

Option #1: Milestone 3/Final Portfolio Project Submission
You have been appointed the CIO of the organization you selected in Module 1. Your job is to analyze the “as is” state of the organization’s information system and recommend changes wherever you see fit. Analyses and recommended changes will be done based on concepts learned throughout the course. You have already submitted two milestones in previous modules:
Milestone 1: Organization Proposal (Module 1)
Milestone 2: Business Model, SCM, and CRM (Module 4)
1. Organization’s business model (market share, customer base, revenue, competitors)
2. SCM
3. CRM
* include headings for each of the four major components required in this milestone and integrate support for this section of your paper from three to four scholarly sources *
In this module you will complete Milestone 3 and compile all milestones into your final Portfolio Project.
Milestone 3: eCommerce, Database Systems, Security Policies, Customer Privacy Protection, Business Continuity Planning, and Recommendations
To complete your Portfolio Project, analyze the organization you selected based on the following areas and provide detailed recommendations.
1. eCommerce presence
a. What model they utilize?
b. Are they utilizing mCommerce? If yes, explain. If not, explain why they would benefit from it.
2. Database systems utilized
3. Security policies
4. Customer privacy protection
5. Business continuity planning
a. Briefly describe how continuity planning has prepared the business to deal with the following threats: internal threats, theft, unintentional or intentional data corruption, staff-related issues (strikes, illnesses, weather related, etc.), natural disasters, infrastructure failures, terrorist attacks. (Consider the four planning steps recommended by the Department of Homeland Security when analyzing the business continuity planning for the organization.)
b. Identify gaps that require further attention by the organization.
6. Recommendations
a. System development method: What system development method would you recommend and why?
b. Off-the-shelf vs. custom software: Describe what would be the advantages and disadvantages of utilizing off-the-shelf software versus building customized software, considering your organization’s needs, and recommend the one you think would be more feasible.
c. New technology: Recommend at least one new technology the organization is not using that you think might benefit them. Describe how that technology works. If that new technology was to replace an existing technology or system, what cutover approach would you recommend and why?
Compile Milestone 1, Milestone 2, and your work for Milestone 3 into your final Portfolio Project – be sure to integrate instructor feedback from Milestone 2 into your final submission. Your final Portfolio Project must be 13-15 pages in length (double-spaced, not including cover and reference pages) and written according to the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site.. Include headings for each of the major components required in this milestone and integrate support for this section of your paper from three to four additional scholarly sources (minimum of six) – the “Best Bet Databases for Information System Management” (Links to an external site.)Links to an external site. resource from the CSU-Global Library is a good place to find these sources. Review the Portfolio Project Rubric in the Module 8 folder for specific grading criteria.

Essay Sample Content Preview:

Final Project Portfolio AT&T
Name
Institutional Affiliation
Abstract
The evolution of the internet has had a significant impact in the manner businesses operate and interact with clients and the general public outside their physical stores. Most businesses that used traditional marketing strategies have shifted to the digital era of marketing. The reason for this shift is to increase the target audience while at the same time increasing competitiveness. This change comes with operational costs and risks, security issues, and adaptability challenges. The analysis in this paper takes a broader state of the AT&T Company that mainly operates as a telecommunication company. AT&T is ranked as the second largest telecommunication company at the global level, implying that it has a vast target audience. This paper provides an analysis of AT&T based on its ecommerce presence, database systems, security policies, customer privacy protection, business continuity planning, and finalizes by providing recommendations on areas that the company ought to improve in this digital era.
Final Project Portfolio AT&T
Introduction
The evolution of the internet and the immediate onset of online marketing for the twentieth century is a celebrated breakthrough in the digital marketing. Additionally, the tremendous changes that accompanied the introduction of the internet had significant impact on consumer behavior and the strategy that businesses could use to market and advertise to potential consumers. Businesses responded by creating database systems. Internet marketing attracted the attention of telecommunication companies that sought to solve barriers of communication services. These companies were also interested in providing web hosting services for businesses that were interested in online marketing which has grown to be compulsory due to sensitivity of data and exchange of information over the internet and other web platforms. AT&T is one of the telecommunication and internet companies that have developed to become powerful companies in this digital era. Founded in 1885, AT&T has managed to navigate challenges in the market to remain competitive in delivery of communication and internet services to a rich customer base at the global level. An analysis of the current state of AT&T helps one to understand how the company is navigating the nature of the market and the emerging technological challenges while at the same time meeting the unpredictable changes in customer taste and preferences. The response to internet security has also changed how the company has responded to emerging trends in the technology and how efficiency the changes can be utilized to increase the quality of services that are channeled to clients.
AT&T eCommerce Presence
AT&T has a vast online presence as a webhosting internet service provider as well as an e-commerce company specialized in selling and provision of mobile accessories and devices. The webhosting service is available at https://webhosting.att.com/ , while the online estore is available at / and at https://estore.att.com/Main/Default. The estore site allows clients to purchase items from the store and have them delivery at the point of their choice at a sma...
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