Multinational Corporation (MNC) & Multinational Enterprise (MNE)

Global Strategies
Student’s Name
Institutional Affiliation
Global Strategies
Multinational Corporation (MNC) or Multinational Enterprise (MNE) is a firm that produces and delivers goods or services in more than one country. In most cases, Multinational Enterprises have their headquarters in more than one country while still have operations in host countries. The focus of the case study is on Alibaba Group, which is an example of a Multinational Corporation. Alibaba is an E-commerce company that has been in business for more than 15 years. Jack Ma is the founder of the company. Jack posits that Alibaba’s strategic initiative is to foster a healthy relationship between merchants and the business. For that reason, customers should be inclusive of any strategic planning meetings since they are the cornerstone of the company (Linden, Smith, & Com, 2003). Alibaba’s vision revolves around enabling businesses and winning their consumers. Additionally, the maximization of the core values of an organization plays a significant role in determining the end goal, an idea that Alibaba Group follows to the latter.
Jack Ma postulates the need to discuss political and economic forces that are responsible for shaping the global arena. The CEO avers that the vast knowledge he possesses in this field enables him to come up with decisions regarding the organization’s initiatives. The business strategy that Alibaba uses is one that has “potential routes for future expansion.” When one considers the globalization strategies of Alibaba, there are specific strategies that are found predominant in all aspects. For example, “low-cost leadership” and “value-added activities” fall under the prevailing pricing systems applied in Alibaba’s strategies. Research suggests that Amaz...