The Culture and Moral Compass of Google

Module 4 SLP.-Culture and Moral Compasses
Name
Department
LED560 Leadership and Strategy
Instructor
Due Date
The Culture and Moral Compasses
The Organization's Culture
Google, the internet search giant, has diversified over time, and while it still provides internet-related products and services. There are various technologically-driven products and services, such as YouTube, cloud computing, and artificial intelligence. Google values open communication, creativity, innovation, and a fun working environment. The company has a flat organizational structure and an open communication policy that allows employees to communicate at different levels. There is a need to ensure the marketing strategy is aligned with the organization's structure and organizational culture, so the strategic decisions help business performance (Yarbrough, Morgan& Vorhies, 2011). Open communication helps promote employee engagement, and employees tend to be more motivated as they are valued and feedback. Google hires employees who fit in the company's culture, who value open communication, collaboration, and teamwork.
Google emphasizes creativity and innovation, and employees spend time on their own projects as a way to promote innovativeness. Google products are created internally by Google employees, and Google constantly creates new products. There is also an open communication culture that fosters collaboration among the employees who innovate. The company encourages technological know-how. Research and development remain the most important aspects of the company's growth prospects and support business operations as there is research development, design, and improvement of products, services, and solutions. Accelerating innovation allows Google to improve its competitive edge in products, services, tools, and technology solutions.
Google has a fun working environment and trusts the company's employees while emphasizing the need for them to be better prepared. Happy employees tend to be more productive and especially when their needs and wants are met. It is easier to attract and retain talent when the working environment allows employees to express themselves and be part of the solution. 
Company Values and Support for Organization's Strategies
Among Google's important values are focusing on users, making information universally available, and doing good things by focusing on honesty and integrity (Google, 2021). As part of focusing on users, the customer-centric company emphasizes providing the best customer service possible. Google not only focuses on building customer experiences but the technology and products also address customer needs and consumer experiences. Additionally, Google relies on data to support decisions to better understand users' changing patterns and habits. A better understanding of what the users are facing while offering solutions and leveraging technology cap...