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Management
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Topic:

Corporate Communication Strategy or Tactic Management Essay

Essay Instructions:

Anyone question please ask me. Thanks

 

CC 200 Introduction to Corporate Communication

Short Paper Analyzing a Corporate Communication Strategy or Tactic

 

  1. A.     Assignment Details

 

Structure your 3-4 page, double (2)-spaced paper (not including the title page and bibliography) in the following manner:

 

Title Page – Include the assignment title, your name, the course number, and the date.

 

Introduction – Start your paper by writing a short paragraph in which you briefly introduce the organization, briefly identify a particular strategy or program or campaign or tactic, and, in the last sentence, generally describe your analysis/analyses and your overall argument/conclusion.  This can be seen as a synopsis (or abstract) of your paper.

 

Organizational Background – Provide a paragraph that describes the organization, its purpose, its main stakeholders, and its overall image and reputation among those stakeholders. Do not yet mention the particular strategy or program or campaign or tactic that you will be addressing below. This Organizational Background section is intended to provide context for what comes next.  Company websites are a great place for this information, and companies do not have to be American.  Also check business databases, including Nexis Uni or Business Source Premier.

 

The Particular Strategy or Program or Campaign or Tactic – Devote one paragraph to explaining the strategy or program or campaign or tactic as it seemed to be originally and idealistically conceived (strategic intent) by the organization or its agents. Note apparent intended consequences. Do not get into actual consequences, including possible unintended consequences. 

 

Analysis Paragraph #1 – Identify a first concept or theory or model from the textbook (note especially chapters 3, 4, & 5) that can be used to evaluate the single strategy or program or campaign or tactic on which you are focused. Briefly explain the concept or theory or model and spend most of your effort applying it to your main subject matter.

 

As you formulate your thoughts for your three analysis paragraphs, a possible working outline might involve a table with headings similar to the one on the next page.

 

A

B

C

Identify the particular communication strategy, program, campaign, or tactic from your chosen organization.  This is the strategy that you will be evaluating. 

Concept, theory, or model ONLY from text that can be used to evaluate company X’s communication strategy or program or campaign or tactic

Applying the model in column B to your subject (company); How does model 1, 2, or 3 apply to your company’s actions/ communications you are studying from column A

 

Spend most of your effort here.

(Ex. – stakeholder salience model, power-interest matrix, model of org.-stakeholder communication, alternative message styles, etc.)

Identify strategy…tactic

1st     Identify & briefly explain

Evaluate

Identify strategy…tactic

2nd   Identify & briefly explain

Evaluate

Identify strategy…website

3rd   Identify & briefly explain

Evaluate

 

Analysis Paragraph #2 – Identify a second concept or theory or model from the textbook that can be used to evaluate the single strategy or program or campaign or tactic on which you are focused. Briefly explain the concept/theory/model and apply it.

 

Analysis Paragraph #3 – Identify a third concept or theory or model from the textbook that can be used to evaluate the single strategy or program or campaign or tactic on which you are focused. Briefly explain the concept or theory or model and spend most of your effort applying it to your main subject matter.  Note:  You may also substitute this paragraph with a review of the company’s website, answering which stakeholders are targeted, what messages are used, do they play up the strategy you are analyzing, provide some evidence for your argument and ask the instructor if you have questions.   

 

Conclusion – End your paper with a short summary of your overall analysis but also with a thoughtful additional idea or two, possibly indicating new directions for the organization’s strategy, program or campaign, or tactic.

 

Bibliography – List all sources used in the American Psychological Association (APA) format.  Sources from any language are acceptable.

 

  1. B.      Grading (see rubric for specific scoring) 
  • Format (addresses all aspects/components of assignment description)
  • Grammar & mechanics (including punctuation, spelling, and organization)
  • Overall message (thorough, logical, and insightful)
  • Must have a “Reference” page formatted using APA
  • Papers must be reviewed by one team member prior to submission - stay tuned…
Essay Sample Content Preview:

Corporate Communication Strategy or Tactic
Author’s Name:
Course + Code:
Date:
Corporate Communication Strategy or Tactic
Walmart Inc. is a United States multinational corporation that runs a chain of discount department stores, grocery stores, and hypermarkets, headquartered in Bentonville, Arkansas. Sam Walton was the founder of Walmart back in 1962, and the company was later incorporated in 1962. The company also operates and owns Walton’s Club retail warehouses. It has 11,503 clubs and stores in over twenty-seven countries as of January 31, 2020 (Walmart Inc., 2018). The stores and clubs operate under fifty-five different names depending on the state in which they are located. Effective corporate communication strategy enables organizations to succeed in building a good reputation, image, and identity of the corporate. Ultimately, the main Walmart’s business communication strategy is primarily based on the philosophy of everyday low price.
Organizational Background
Walmart Stores, Inc. is the world’s largest retailer. The company was discovered in 1962 and has grown endlessly since then into becoming the largest retailer in the world because of its strategic business philosophy, which was inherited from the company’s founder Sam Walton. Since its incorporation in 1967, Walmart has managed to maintain twenty-four clubs and stores across Oklahoma and Arkansas, generating over 12.6 million dollars on sales. Since 1968, Walmart expanded its borders and started offering its services outside of Arkansas, enabling the company to gain profit from the rest of the regions of the United States. The company’s purpose is to save its customers’ money to allow them to live better. In effect, the firm aims to provide affordable and safe food, among other products, to its subscribers around the world. Through its “low price” philosophy, the company enhances social and environmental sustainability, economic opportunity, as well as creating value for the business and the local community at large.
Stakeholders are among the critical group of individuals who form part of the public affairs strategy that determines what Walmart does. They are divided into two major groups, which are non-market and market stakeholders (Walmart Inc., 2018). The non-market stakeholders include individuals and groups who have a non-political or economic stake in the direction that the company takes. On the other hand, market stakeholders include individuals and groups that have commercial interests in the course that the corporate takes. Before effecting any course of action, Walmart usually seeks the perspective and feedback from its stakeholders who help in improving the effectiveness and relevance of the company’s services and product initiatives (Fox, 2018). As a result, the company has managed to maintain its position in the market by upholding a good rapport and a positive image and perspective with its stakeholders.
The Particular Strategy
Walmart is known for its many different brilliant approaches in the market, including establishing its stores in small cities as opposed to its competitors who are mostly established in large town centers. Besides this, the company’s...
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