CASE & SLP (SEPARATE). Market Research and Segmentation

Market Research and Segmentation
Name:
Institution:
Introduction
Mission Viejo is in Orange County, California, and has a population of approximately 96,000 people. The city has about 48662 women and 47,354 men. The city’s median household income is about $694,600, which is an increase from $78,248 in 2000. About 15% of the city’s inhabitants are seniors. The city is determined to construct a hospital wing to take care of old patients.
Background
Mission Viejo Medical Center is located in Mission Viejo, California, and has two geographically adjacent institutions, Mission Hospital Regional Medical Center and Children’s Hospital at Mission. It is suggested that the Golden Age Hospital should be built in Mission Veijo Hospital to take care of the elderly population. It is essential to note that the construction of this hospital will also serve other seniors in other municipalities.
External Environment-Data Gathering
The city of Mission Viejo has over 96,000 people, where women form 50.7% of the population, while men comprise 49.3% of the people. The city’s population has increased by 3.1% since 2000. Additionally, seniors form 15% of the city’s population (SeniorCare, 2020). The city also comprises various races, including the Whites, who are approximately 65%, Hispanics (17%), Asians (11%), and Blacks (1.4%). Also, 4.2% of the population is made up of mixed races.
Population in municipalities
All the nine municipalities have high number people; Aliso Viejo-51,671, Ladera Ranch- 22,980, Laguna Hills-31,318, Laguna Niguel-66,334, Laguna Woods-16,200, Lake Forest-84,293, Mission Viejo-96,016, Rancho Santa Margarita-48,793, San Juan Capistrano-36,064. The most populated municipalities are Mission Viejo and Lake Forest and would have a high number of seniors requiring care.
Common medical conditions
Aging has been determined as a critical risk factor for different common diseases; this means that older adults are more likely to be affected by a wide range of conditions (Swenson, Bastian, & Nembhard, 2018). The increasing number of elderly individuals necessitates changing healthcare policies and practices to meet their needs. Besides, hospitals are required to set more resources so that they can meet the healthcare needs of the seniors. There are various medical conditions that are likely to affect seniors; these include chronic conditions such as diabetes, cardiovascular diseases, and cancer (Jaul & Barron,...