TMLP Media Literacy Project and O'Neill's The Language of Advertising

Weekly Reading and Journal Entry
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Weekly Reading and Journal Entry
In The Language of Persuasion: Media Literacy Project by TMLP, the author addresses the objectives of the media messages, which, he argues, is to persuade the audience to do or believe something. He further discusses the different ways in which commercial advertising and public relations and advocacy convince people into buying their services and sell to the people, the positive image of the organization, respectively. The author focuses on the persuasive techniques used by adverts, which he divides into three levels, namely, primary, intermediate, and advanced. Such methods include the use of explicit claims, humor, fear, Bandwagon, association, charisma, nostalgia, analogy, denial, among others. The author also discusses how politicians use these persuasive...