Impact of Social Media on Organization Culture

Impact of Social Media on Organization Culture
Author's Name
Institution Affiliation
Impact of Social Media on Organization Culture
Social media is referred to as the information-based tools that are used to share information as well as to facilitate internal and external communication. Famous examples of these platforms are Twitter, Facebook, and LinkedIn. With the rapid growth of social media, the ways of communication have been changed significantly at homes and work. Social media can impact internal and external organizational cultures in a variety of ways (Lyons, 2016). Externally the organizations can use social media platforms, such as blogs and podcasts, for answering questions about product and organization (Rao & Giri, 2019). Moreover, these platforms can also be used to deliver news, case studies, research, and projects conducted by the organization. In similar ways, Collaborative technologies have been observed to create a very positive impact on the teamwork, lateral communications, and relationships in the internal workplaces (Keyton, 2010). Social media can assist these collaborative skills in the employees while working on storytelling, blogs, and editing using the online forums.
Considering the advantages of social media tools, their reinforcement in organizational culture has a...