Consumer Cultural Plurality, Consumer Material Culture and Cultural Comparison in Japan

Be sure to read the assessment requirements carefully, as they define the structure of the paper, and I have detailed instructions on what needs to be written for each structure.Please be sure to write exactly as requested. thanks

Coursework assessment: Cultural Profiling

You are required to submit an individual essay-based coursework that provides an in-depth cultural profile of Japan  Specifically, your coursework should address the following issues: EVERY PART MUST TO LINK TO THE COMSUMPTION OR GOODS... which related to consumption phenomenon 

1. Consumer Cultural plurality

Identify and exemplify the global, local, hybrid (of global and local) and ethnic layers of consumer culture within the Japan. To what extent do the values of each cultural aspect conflict or blend harmoniously with one another?

-----All four parts need examples.

Global

Local

Hybrid

Ethnic

---------- For example, globalization has led to consumer Cultural divergence， the popularity of coffee culture and fast food in Japan, and how this has affected the Japanese consumer culture.From the pursuit the emotional value of products to the pursuit of functional satisfaction, the values of the Japanese consumer group increasingly tends to Europe and America（That's just my own personal guess，Just to give an example.）

-----------ethnic layers of consumer culture ：kimono ，Ukiyoe （A consumer culture that represents national characteristics）---Reflects which traditional Japanese spiritual culture has led to the current behavior of Japanese consumers.

2. Consumer Material culture

What are the consumerist and materialistic aspirations that arise from the global, local, hybrid and ethic consumer culture in Japan? What symbolic meanings do certain material objects have on the culture?

----- Be sure to include this point .

1. Globalisation leads to a global spread of materialistic values. Yet, this does not necessarily mean that collectivistic values are undermined . Awanis et al. (2017)

--Here's what this part should say， for example， The Japanese consumer culture today reveres high quality, high-priced luxury goods, because Japanese consumers need to stand out through these things, and because they are collectivists who live in a range and demand identity through objects, etc.

3. Cultural comparison

Identify china that is commonly perceived to be culturally similar to Japan. Using relevant research tools, discuss the key similarities and differences between these national cultures.

This diagram below must be used for analysis. Must include the based theory as below. Please give appropriate examples in your analysis, for example, of consumer culture, consumer behaviour

This diagram is from the following website and theory

https://www.hofstede-insights.com/product/compare-countries/

Dimensions of national culture Hofstede (1980,   1991)

• Aimed to analyse differences in work motivations  of  all levels of employees, as caused by the nationality of the employees

• Based on data from 116,000 IBM employees in seven occupational categories in 66 countries in 1967-1973

• 5          independent     dimensions        of           national               culture

4. Global marketing implication

How should a multinational company with a portfolio of brands segment the Japanese  consumers into distinct groups? What identifying characteristics should the company look out for in each consumer segment?

For example, it can be divided by income into high income, middle income and poverty

Important Points to Note:

• You must use at least five secondary sources such as news articles, databases, and market research reports to  illustrate the relevance of your cultural assessment with real-life practices.

• Use at least ten academic articles to demonstrate engagement with cross-cultural marketing and consumer research theories.

• The word limit for the report is 3500 words (±10%).