The Houston Astros Cheating Scandal

SEMESTER CRISIS CASE STUDY: The Houston Astros Cheating Scandal
Here are some resources to get you started as you research the crisis:
a) SportingNews.com - July 2020: https://www(dot)sportingnews(dot)com/us/mlb/news/astros-scandal-timeline-sign-stealing-punishment/zbe6j4yoi1g21ia0say31zv3n (Links to an external site.)
b) NY Yankees player DJ LaMahieu shares his feelings in this Twitter video saying that he is “not angry but disappointed” he also hopes that they can move on and know they are playing on a even playing field: https://tinyurl(dot)com/8kyj66mu (Links to an external site.)
c) In an ESPN article from January 2021 Joon Lee, a staff writer for ESPN said as a response to the question “When fans return to ballparks, how will the Astros' reception on the road compare to what it would have been in a normal 2020 season?” (https://tinyurl(dot)com/3xjkz6jh (Links to an external site.))
d) A Sports Illustrated article from February, 2020 touches on what’s next for the MLBPA and MLB.
The suggestion is “It appears the MLBPA’s current strategy is to collaborate with MLB (Links to an external site.) on crafting rules that would restrict the in-game use of video. The logic of those restrictions would be to reduce opportunities for players to electronically cheat.”(https://www(dot)si(dot)com/mlb/2020/02/18/houston-astros-cheating-scandal-mlbpa (Links to an external site.)).
ASSIGNMENT #2 - INDIVIDUAL ASSIGNMENT: Do research to review the background of the case you have been assigned to and answer the questions posed. Submit by Sunday, April 25 before 11:59 p.m.
a) Do Research to review the background of the case you have been assigned to.
Create a timeline of key events as they occurred (from any prodromes that happened before the start of the issue
to today's date / where the issue currently stands). List the top 12-15 events to summarize the timeline in bullet format
using specific dates whenever possible.
b) List key publics the organization SEEMs to have targeted in their responses to the crisis to this point - get as specific and detailed as possible... you may want to break these down by the issues as they arise, as well as demographics and phases of rollout. (we will get more specific with this next week)..
c) Find and list 3-4 “key messages” they used in the mass media & social media responses (like we are sorry, we are working to better our employees…) - you might want to pick different ones used for different phases of the crisis to show an evolution of the statements/approach. Use direct quotes from social media or Mass Media stories and cite these direct quotes
d) List which theories they used to date - and explain why you chose these theories. Again, these may change and evolve at different main phases of the crisis. ***DO NOT make recommendations at this time – you are just reporting the facts as you see / interpret them. (We’ll make our own recommendations next week.)
Please answer the questions on a Word Doc submitted as an attachment.
Length = whatever is necessary to meet the requirements of the assignment... Approx. 2 pages
(Bulleted timeline = about a page; Rest = about a page)