ACME Community Relations Proposal

ACME COMMUNITY RELATIONS PROPOSAL
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1 COMPANY OVERVIEW
The name ACME means pinnacle, which was used as a symbol for the declaration of the best. The ACME name was a brand name in the 1870s that was a whistleblower by a person known as Judson and Co. the name became extremely popular in the 1920s when they started allowing alphabetized companies (Payne, 1993). The name with the alphabet was listed first in the yellow pages, and a name that means the best was even given priority. The company is a supermarket with about 164 stores in Maryland, Delaware, Connecticut, New Jersey, and New York, Pennsylvania. The company’s headquarters are in Pennsylvania, though near Malvern (Payne, 1993).
The company's mission statement "Ensures health, Vigor, and happiness for all manufacturing ethical drugs and medicines of the highest quality at affordable price expanding in the local and global market. “The company vision statement is “To ensure health, Vigor, and happiness for all. The mission and vision statements are accompanied by some values these values include team spirit, focusing on the customer’s needs, the desire to win, integrity, excellence, and finally pro-activity(Payne,1993). ACME has a variety of products being sold at its store. These brands are mainly meats from Lancaster Brands, dairy products from Lucerne dairy farms, spiced wafers from Ivan's famous kitchen wares from signature kitchens, and many other brands from different departmental stores.
2 Benefits of Community Relations
Community relations are methods which the company uses to develop and maintain mutually beneficial relations with communities where they operate. The main principle of community relations is that a company is supposed to take dynamic interest in the well- being of the community. As a result, the company can gain communal support, good will, and loyalty. Community relations program are very important for nay organization. An organization is normally recognized as a good community follower when it support the programs that are likely to support and improve the quality of life. Support can be in form of employee participation or financial assistance. A company that has a good reputation in a community has a high chance of attracting qualified workers. Small companies can also benefit from community relations because they can be able to engender new business ideas. Community relations are not centered on the perception of the employees towards a company but how the members of a particular community perceives a company.
3 COMMUNITY OVERVIEW
Glen Mills is a medium-sized town which is located in Pennsylvania and has a population of about 25600 people who are spread across three constituent neighborhoods. Additionally, this neighborhood was selected because the Whole foods market has an organic grocery store, and it would be essential to determine how the company has impacted members of this community.
In Glen mills neighborhood, the rates of migration are very high. Over the past few years, there have been new home construction because middle class people are moving in, there are job opportunities, availability of social amenities, and presence of a healthier economy. Home pri...