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Pages:
4 pages/β‰ˆ1100 words
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3 Sources
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Sustainability Initiative Stakeholder Engagement Analysis and Strategy

Essay Instructions:

Exam Content
It is important to identify both internal and external stakeholders for your sustainability initiative. It is through identification of and communication with these stakeholders that you will understand what partnerships might benefit the initiative. These can include community leaders, organizations, and even patients, their families, and friends.
The top leadership of your selected organization has requested that you prepare a stakeholder engagement analysis and strategy for your sustainability initiative.
Part I: Stakeholder identification analysis
Prepare a identification and analysis of the key internal and external stakeholders essential to your initiative’s success. Include the following:
-Identify key internal and external stakeholders who are essential to the success of your initiative. Provide evidence for your choices.
-Identify partnerships that can be formed between organizations to foster collaboration or healthy competition. Provide evidence for your choices,
-Identify community leaders who can use power and influence to further the initiative on your behalf. Provide evidence for your choices.
Part II: Patient engagement strategy
Develop a strategy for how you will engage patients and their friends or family to participate in your initiative (directly or indirectly).
Part III: Promotional media strategy
Develop a promotional media strategy and promotional elements for your sustainability initiative that will be used to reach your identified stakeholders. Include the following:
-A 90- to 175-word script for a 30- to 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable health care practices, and invites the community to action
-A storyboard that outlines the advertisement. Complete the Script and Storyboard Template for this part of the assignment.
-Four social media posts in the platform of your choosing that promotes your initiative and invites the community to get involved
Note: You do not have to actually post these online but indicate on which platform you would post them.

Essay Sample Content Preview:

Sustainability Initiative Stakeholder Engagement Analysis and Strategy
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Sustainability Initiative Stakeholder Engagement Analysis and Strategy
Healthcare organizations consume vast amounts of energy, contributing to high energy budgets and overall environmental problems associated with energy consumption. Healthcare facilities use more energy than most building types and spend more than $6.5 billion yearly on energy (United States Environmental Protection Agency [EPA], n.d.). In many hospitals, heating, ventilation, and air condition (HVAC) account for a large percentage of energy consumption. At Houston Methodist, the energy consumption is high at about 60MW per month, which translates to a $5 million energy cost per month (NRG, n.d.). An energy-saving initiative focused on enhancing HVAC performance is necessary to ensure that the hospital utilizes some energy-saving opportunities in its current HVAC system.
Part I: Stakeholder Identification Analysis
This initiative's success is dependent on the support of internal and external stakeholders. In addition, the support of distinguished partners and community leaders will be instrumental in pushing the initiative forward. Below is a breakdown of key stakeholders, partners, and community leaders.
Key Internal and External Stakeholders
The critical internal stakeholders include the chief executive officer, the chief operating officer, and the facility managers. These are the hospital's senior management team members and have a say in allocating financial resources. According to the EPA (n.d.), hospitals have many urgent needs, and the senior management gets to decide which needs will be prioritized. Involving them in sustainability initiatives can ensure that energy initiatives are given priority. In addition, senior management's involvement can ensure there is organization-wide support. Other internal stakeholders include hospital staff, that can function as advocates for the initiative by creating awareness of why energy-saving efforts are necessary.
The critical external stakeholders include patients who rely on the HVAC system for comfort while in the hospital. Patients are essential because they are also concerned with sustainability, and the management can consider the feedback they give about sustainability during decision-making. As Richie (2020) reveals, patients’ voice is necessary for pushing healthcare organizations toward green or clean healthcare. In addition, energy advisors and experts from government agencies or energy-focused organizations are essential stakeholders because their opinion about energy consumption and energy-saving opportunities carry significant weight.
Partnerships
One of the significant partnerships necessary for this initiative's success is the partnership with NRG. Houston Methodist has, in the past, partnered with NRG to develop smarter energy solutions to help the hospital reduce its energy consumption and related costs (NRG, n.d.). This partnership is essential because already, NRG has an overview of the extensive energy consumption at the hospital. Also, NRG is a source of expertise in smarter energy and can provide helpful i...
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