BHA 370 TD STRATEGIC MARKETING Health, Medicine, Nursing Essay

Strategic marketing plan components and Benefits
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Every business is required to convert its prospects to closed sales, and every organization is required to have a market strategy to ensure that it targets the right markets and potential customers. A company that has various marketing strategies has the potential to promote the success of its marketing plans. It is critical to note that a marketing strategy would be considered as a road map that ensures the firm sells its services and products to the customers. Healthcare organizations face numerous challenges when differentiating their services from those of their competitors. Therefore, a strong marketing strategy would enable the health facility to inform patients who may not be aware of the existence of these vital services. This literature evaluates the components and benefits of a strategic marketing plan and examines how marketing and strategic planning can promote healthcare activities.
A strategic marketing plan’s component include the goals where the healthcare providers are required to examine and their organizations and examine their marketing goals. Conducting a thorough examination of the anticipated goals would help a healthcare facility identify the intended targets where the organization wants to reach. Additionally, a plan is also critical in marketing since it helps to evaluate and understand how the existing healthcare issues within the facility impact the provider, the patients, and the patient’s families (Hanks, 2020). The marketing plan would help address how the patients can deal with and manage sensitive issues. Additionally, metrics and measurement help in determining the success of the marketing plan, and the healthcare facility ...