Rhetorical Appeals and Zerbe Means by Referring to Statistics as “Rhetorical Constructs”

Rhetoric in Research
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Research Rhetoric
When writing research papers, there are three main rhetorical appeals that have to be looked into, that is, ethos, pathos and logos. Ethos, refers to ethical aspects of a process and largely speaks to the credibility of the persuader. Pathos speaks to the emotions of the readers, while logos appeals to the logic of the readers. Research material in most cases depends on the topic in question and thus these aspects in the research will vary from one research paper to the next. Research that is based in the social settings such as the test of a new drug and research that based on an evaluation of mechanical operation such as the testing of new printing method will have varying significance on the ethos pathos and logos. Of the three researchers tend to leave out the ethical aspects. This is relative to the fact that, most of the researchers are more concerned about the logical aspect of the research findings with a twist of the emotions from the readers. For the readers, the emotions associated with the research findings are crucial and tend to have some significant impact. At the same time, the logical aspects of the research and the findings presented also have some significant impacts on the readers. It is common for medical research to downplay the impacts that medication under research will have, with respect to the ethical implication of the same. One of the most horrendous experiments that have...