Media

Author`s name
Institution
Media can be said to be as old as mankind since during the time of our fore fathers, there was different mode and mediums of communication. The term media, which is derived from the word medium, simply denotes a mode or method of conveying information. With advancement in information technology, different and high tech mode of communication have been invented which makes passage or conveying of information to be timely and it can also be accurate if not misused. The 21st media has gone a complete metamorphosis, with heavy investment of modes and tools of communication which has made world a global place. Subsequently this has made it possible to know whatever is happening in the world from the comfort at our homes and places of work. Many years back, people used to use crude methods to communicate which included use of smoke, fire, messengers as well as writing on the ground. This does not however mean that these modes have become absolute. For example, in a survival situation and when one is lost, some of these modes are internationally accepted. Use of fire can be used to indicate one`s own position and writing on the ground or putting markers can be used by lost party to trace their way back. In this regards, this paper seeks to look at media in an in-depth manner by looking at the importance and shortcoming media plays in our society.
Media can be classified in many categories ranging from letters, newspapers, magazines, posters, social tools, emails, phones, movies, newsletters and public meetings are all medium of communication. On the other hand there is mass media that target to reach a big group of people. They include T.V, internet, radio and social media tools. Unlike what was used many years back, efforts have been made to enhance efficiency and effectiveness of the mass media tools. In yester years, the mode of conveying information was tedious, time consuming and at times the intended message being conveyed could not reach the intended public in time, and in some situations failed to reach the public at all. For communication to be complete there should be a sender, receiver, message and medium, which all forms the vital process of communication. All media do utilize these vital components and it is how well they are used that makes one medium of communication to be superior to the other. This is why some T.V programs are watched by bigger number of viewers than others. The four components of communication should therefore be utilized appropriately in order to convey, inspire, educate and entertain the viewers.
The 21st century has seen great improvement on medium of communication. The advent of internet has changed many things including how people are able to convey and receive information with a click of a button. Some of medium largely used in this century are T.V, Internet, radio and social tools which include face book, emails, tweeter to mention but just a few.
Information is power,...