The ESPN Headline about Jeremy Lin

The ESPN Headline about Jeremy Lin
The proposed case study is the ESPN headline about Jeremy Lin, where a 2012 article headline piece on Jeremy Lin, an Asian-American NBA player, with a racially insensitive headline. The article generated backlash, and Federico, the article’s writer, was fired even as he claimed it was a joke gone wrong. The offensive headline and comments put ESPN in a bad light, but there should also have been apologies. The media representation of Lin undermined his accomplishments even though the New York Knicks’ lost partly because of Lin’s poor performance in that game. Like Lin's case, other instances of the media’s focus on...