Tesla Australia Communications Plan Against Misinformation

complete on time, no exstenion
(this assignment should be written in report format and include the following sections below.)
Communications Plan
Students need to prepare a Strategic Communications Plan that could be successfully implemented in the Australian business and legal context. Students must identify a corporation or organisation that will be their ‘client’ (i.e. a case study) for this assessment.
The goal of this assessment is to develop a strategic communications plan applicable to one of the following scenarios:
1. Improve the overall public image of a company following a major crisis, such as product failure, social scandal, industrial relations crisis, or environmental destruction.
2. Help an organisation to persuade relevant publics to take actions supportive of an organisation's goals or social issue.
3. Generate significant public interest in a new product, brand or service.
4. Refresh and reposition a product, brand or service so that it is more appealing to consumers.
5. Assist a controversial multinational corporation to establish and maintain ‘mutual understanding’ with its strategic publics.
6. Influence the creation of legislation through an effective internal and public lobbying campaign.
Once a corporation/organisation and scenario have been chosen, students need to conduct research into the background, brands, products, publics, and issues relevant to their case study. For instance, the database Factiva can be used to locate all news stories on a particular corporation and is therefore a great source of independent information. Likewise, annual reports are an excellent source of information on a corporation’s values, operations and finances. Primary research in the form of a small-scale survey or focus groups can also be conducted with classmates and the public in order to test message strategies or understand public perceptions of a particular product or company. More information on these research methods will be provided in class.
This communication plan should be written in report format and include the following sections:
1. Introductory Information
Executive summary (introduce the organisation, the scenario and the aims)
2. Research and analysis
Background to the problem, issue, scenario or brand
Situation analysis
Research findings (primary and secondary findings)
3. Strategy development
Goals and Objectives (the latter needs to be measurable)
Publics and Stakeholders
Key messages and tactics
Third party actions (that you might depend on in order to make your communication effective)
Risk management
Ethical considerations
Budgeting (be realistic by sourcing current industry prices)
4. Implementation
Project management
Timing
5. Evaluation and adjustment
Measuring the effectiveness of messages, media and outcomes
6. References (these will not be included in the word count)
This is an industry assessment item. As such, students can make use of bullet points and tables where appropriate, but fragmented expression should be avoided. Evidence will also be needed to support the strategic approach outlined in the Communications Plan. Accordingly, students should provide in-text citations and a list of references. Both academic and industry sources will be valuable sources of evidence, and should be cited using the APA system of referencing.