Personal Strategic Plan: Audience Characteristics Media Mix

Personal Strategic Plan
Name
Institution
Personal Strategic Plan
Goals and Objectives
In the public relations field, I want to work in the media industry as a journalist and writer. The media offers a chance to convey information to the public on various issues, events, and concerns occurring in the world. Being a journalist and a writer offers a chance to gather information that is valuable to specific groups of people and conveying it accurately. For instance, when there is evidence of discrimination in any government institutions, it is possible to research, gather facts, and convey this information to the public. In this way, as a journalist and writer, one acts as an advocate for people and offers awareness on various issues around the world. By being a media personality, it becomes a stepping stone to influence good because the society is filled with malicious and wicked activities. Journalism and writing as a career allows a person to feature such wicked activities and advocate for good in all aspects of human life. It also helps illuminate of the good in the world and in so doing builds hope for the society (Carpenter, 2010).
Audience Characteristics
American General Media is a company that broadcasts information especially within Southern California. This is a leading media company in the region whose aim to serve the needs of the people of southern California and the rest of the nation. The aim of the company is to address the needs of their listeners and readers through their television programs, radios, newspaper, and websites. In this way, American General Media informs its clients and listeners on various issues happening around southern California, policies that affect various practices and areas, and informing people about current events. The company also empowers various groups by advertising and marketing programs to ensure people and group’s messages reach the people of California and beyond. The goal of American General Media is to maximize positive exposure and coverage in a way that all people within the region feel included. American General Media is a family owned digital company that has evolved with various radio stations, as well as media outlets across the United States. The company has various stations in the Southwest that includes the Albuquerque, Santa Maria, Four Corners, San Luis Obispo, and Santa Fe. The company has both AM and FM complete complement with their digital platforms.
Media Mix
First, I need to communicate through my studies and so reach out to my tutors and professors for guidance on the field of journalism. This is essential in ensuring that I gain knowl...