Comprehensive Content Strategy For a Brand (Apple Inc)

Content marketing
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Content Marketing
Typically, content marketing is the process of winning a target audience through the creation of creative content. On the other hand, creative content is the process of meeting business obligations through content creation. Additionally, content writing focuses on planning and creating marketing content that promotes brand and generates business leads. Content creation plays an integral role in business; for example, it enhances a company's investment return. It is also helping in reaching the target market in its entirety (Leibtag, 2014).
Mission and Goals
Apple's mission statement is to manufacture the best tech products and bring science together. As VP for this company, the mission statement would act as the guideline towards creating comprehensive content to market the Apple brand. Additionally, the Apple brand's objective and goals are embedded in its mission statement to produce the best, high-quality products within the shortest timeframe possible. Production and winning the largest market share in technology products is not the only purpose of the company. The company is also focused on protecting the environment by funding global warning programs (Leibtag, 2014).
About the Company
We are a tech company committed to producing stellar products. We also focus on scientists and tech gurus to help realize and meet Apple company's requirements as stipulated by the mission statement. The company attracts innovators across the globe, meaning we are always ready to produce the best in a short time. The company will increase sales and revenues with greater margins through this process, approximately 12% sales increment in the first quarter. Content creating will also empower the company's SEO which will increase sales in the company. Additionally, our organizational goals are to make the best from the least through innovation. Therefore, by assessing all the KPIs, the content will increase ranking and increase traffic in social media platforms and search engines such as Google.
Best Channels for Content Marketing
There are different types of content aligned with the company's goals and objectives; for example, white papers, blogging, e-books, video clips, and very content require a unique channel. Technically, we will be using several channels to sell the content, for example, Facebook. Facebook has billions of users, which gives the company a free ride towards reaching a large audience. Moreover, Facebook is cheaper than TV advertisements or billboards, yet it can reach the target audience. Twitter and Linked In will be used in conjunction with Facebook to ensure we enhance traffic and google ranking. The company will focus on developing content and posting it on its main page but with the option of sharing the ...