Media Influences Advertisement Critique

MEDIA INFLUENCES
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Media Influences
Media has arguably a huge effect on the perceptions of people in many things. Advertisements often appeal to either ethos, pathos, or logos, and sometimes they can be an appeal to a combination of these. This paper discusses some media portrayals that were controversial to show how big the impact of images on the message of the publishers or sources of the media.
The first example is this French ad on an anti-smoking stance. The images depict two teenagers who are kneeling at crotch-levels to older men, with cigarettes in their mouths, and the manner the stance is depicted is to associate the negativities of smoking by relating it to something very negative but is a known occurrence like sexual slavery/abuse (Pape, 2010). This also shows the power of cigarettes not only in the pictures but also in the captions which read: “Fumer, c’est etre l’esclave du tabac.” Which is...