Mass Communication, Cultural Industry, and Media Literacy

Mass Communication
Student Full Name
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Course Full Title
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Mass Communication
This week’s journal will cover three concepts and provide definitions for each of them as well as how they relate to me. The three concepts will be discussed in the format shown below and include mass communication, cultural industry, and media literacy.
1 Name of concept: Mass communication
Your definition: Mass communication is the process of creating, transmitting, receiving, and decoding messages, either through verbal or written media, to large audiences. Verbal and written media include broadcast media (such as the radio, television, and films), print media (like journals, newspapers, publications, books, and magazines), outdoor media (like posters, billboards, and banners), as well as digital media (podcasts, websites, social media, mobile apps, e-books, and online radio).
How it relates to me: Mass communication is a pervasive phenomenon: every day, I am confronted by messages from a wide range of mediums such as television, social media, the Internet, and radio. I also have a scholarly interest in the multidisciplinary nature of mass communication, particularly how it integrates elements from other fields like political communication, strategic communication, journalism, marketing communications, and public health communication in developing, sharing, and decoding effective messages to target audiences.
2 Name of concept: Culture industry
Your definition: Culture industry refers to the process through which mass media generates homogenous cultural products and, in doing so, creates inequality by influencing everyday culture and public opinion.
How it relates to me: I am a regular consumer of homogenous cultural products, including films, magazi...