Innovation and its Positive Role in Modern Communication

Innovation and its Positive Role in Modern Communication
Name
Institution Affiliation
Course
Professor
Date
Innovation and its Positive role in Modern Communication
This paper seeks to examine the positive role of innovation in modern communication. Modern communication uses mobile phones, emails, and videos to connect with people using technological advancement tools like Facebook and Twitter. Thus, the research question is how innovation has positively influenced modern communication? The central hypothesis is that innovation and technological changes such as Twitter, Facebook, Instagram, and YouTube have simplified communication between individuals, reduced boredom, effectively enhanced relations, and created employment for people. Also, modern communication has increased the accountability of government organizations and civil servants. In addition, innovation has dramatically influenced how business and advertisement are conducted. Notably, my research is qualitative. Thus, it involves analyzing reports, articles, and other sources to obtain primary and secondary data.
Literature Review
Technological innovation has effectively enhanced human communication allowing connection across cures, continents, and communities. With the increasing changes and advancements in technology, interactions have been made easier and more accessible. According to Karim (2020), 3.484 billion people worldwide use social media daily and hourly, making it the fastest and most innovative tool for communication. In addition, empirical studies through interviews, research, and observation show that social media has significantly reduced mental health and other related disorders (Karim et al., 2020). Human beings are social creatures and need intimacy with others to progress. Thus, interacting and connecting with others reduces stress, depression, sadness, and anxiety.
Digital Communication has evolved from traditional communication, which did not use innovation, nor was it complex. For example, Ugboajah (1982) found that different traditional groups used tools such as smoke and signals to send a message. Others used messengers to deliver information physically, which took time to be delivered. While interviewing and questioning some people, he found out that other communities used talking drums to communicate. Different patterns meant different messages. Through time, communication evolved from using phones and posters to convey messages to what is today digital communication.
In addition, innovation through social media has improved communication and made people miles apart to communicate efficiently through Facebook, Twitter, and other tools (Osterrieder, 2013). Notably, empirical studies show that social media bring people and information together compared to the past. Also, it has created awareness and presented more insight into what is happening worldwide and, in solidarity, made the universe a global village (Osterrieder, 2013). In addition, Instagram, mainly used by millennials, shares the experiences of panoramic photos and videos of beautiful destinations, food eaten, traveling, and funny moments to keep young people engaged (Osterrieder, 2013). Thus, social media accommodates every age gap, making interactions more...