Framing Theory: A Systematic Review

Framing Theory: A Systematic Review
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Framing Theory: A Systematic Review Framing Theory: A Systematic Review Introduction Framing theory correlates to agenda-setting aspects but explores further research by focusing on essential matters on a specific topic. Gregory Bateson introduced the idea of framing in 1972, where he described frames as spatial and time-based formulas of interactive massaged that operate mainly as an element of metacommunication (Arowolo, 2017). The hypothesis defines the thinking nature of news articles, narratives, and items within a familiarized environment. The theory implies that how one presents information to a targeted audience, termed as the frame, invokes the choices of the individuals on processing the news or information. Arowolo (2017) adds that the foundation of the theory is that the media’s focus is primarily on particular events and then coins the information in a chosen area of meaning and understanding. Framing theory is imperative since media practitioners use it to prescribe information based on various contexts and use it as a cognitive means to connect narratives to a bigger picture. The purpose of this essay is to explore framing theory through a lens of its meaning, recent literature and its gaps, and how practitioners can benefit from the concept. Theory Explanation Framing reflects how humans create meaning in an atmosphere where there are many different viewpoints on a similar issue. Framing theory is a message formulation method that involves strategically presenting news in a model that calls for regard to some features while at the same time diverting appeal away from others (Borah, 2011). Personal attitudes on a particular issue connect with frame narratives due to the distinct ways of presentation, fostering more significant information-consistency implication known as the framing effect. The technique is accessible and available in journalists’ minds when they report on specific news and the information they construct (Bullock & Shulman, 2021). Hence, it reaches the audience through a decoding procedure required to comprehend the knowledge and realism. Recent Literature and Gaps on Framing Theory Through its strengths and weaknesses, contemporary literature-based framing relies on what critics and supporters perceive of the theoretical concept (Ardèvol-Abreu, 2015). Some researchers believe that a diverse range of framing techniques, spanning many topics and theoretical frameworks, is the best approach to fully comprehend a subject as complicated as media impacts. From a similar angle, Ardèvol-Abreu (2015) asserts that the worth of framing theory is embedded in its effects on quantitative and qualitative studies. Academic, sociological, and professional research also benefits from framing due to its structural basis of information to target readers. Furthermore, frames as socially shared and durable structuring elements are coined in symbology, allowing practitioners to shape the social reality strategically. According to Robert Entman, an American political analyst, the theory has flaws. One is the lack of a cohesive notion that can describe...