Public Relation: Responsible Drinking Campaign in Manhattan

Responsible Drinking Campaign in Manhattan, KS
Name
Institution
Date of submission
Plans for strategies and tactics for a Responsible Drinking Campaign in Manhattan, KS
The dangers of binge drinking are numerous ranging from sexual assault, violence to vandalisms. Alcohol victims particularly the students should understand the need for responsible drinking while at school as well as at home. Students should know that the drinking patterns can lead to drinking habits. However, most importantly, they should be aware the existing correlation between genetics and alcoholism. The effects of drinking on marks and overall GPA is even worse. Binge drinking lowers the students' concentration on class work resulting reduced GPA and academic excellence. The need to use designated driver among the alcoholic victims is crucial to reduce cases of road accidents and unnecessary commotion.
Social media is one of the media friendly means of communication among the youths and the campus students. Running campaign through such platforms like Facebook and Whatapps is effective for wider coverage (Volkow, & Wise, 2005). Many college students are either on Facebook, Whatsapp or both. The campaign can effectively be run through newspapers or Television programs. The p...