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Essay Available:
Pages:
1 page/≈275 words
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Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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Date:
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$ 3.96
Topic:

Ethics of Targeted Advertising

Essay Instructions:

1. Find examples of advertising targeted toward senior citizens and children. Compare the ways the persuader adapted to the age of the recipient.
2. How ethical is it to seek out receiver characteristic information, such as self-efficacy or self-monitoring, and then employ that knowledge to enhance persuasive success? Does that constitute an invasion of personal privacy? Does that turn persuasion into manipulation? What guidelines would you suggest for ethical use of audience analysis?

Essay Sample Content Preview:

Ethics of Targeted Advertising
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Ethics of Targeted Advertising
An example of targeted advertising toward the elderly is on testosterone replacement therapy. The ad targets older men and promises that the therapy will give them youthlike characteristics. For children, some common ads are for food products. An example of such an ad for a product is Gerber, which is well-designed to attract children. It is quite unethical to seek out receiver information and then employ the knowledge obtained to enhance persuasive success. In most cases, the receiver's information is collected without their knowledge or consent. Consequently, such collection of personal data and the consequent targeted advertising is a severe invasion...
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