Industry Profile: Creating A Limited-Edition Strategy and A Brand Co-Op

Industry Profile: Creating A Limited-Edition Strategy (And A Brand Co-Op)
Name
Course
Coom 315
Institution
Date
Limited production, or edition
The proposed vehicle is a Ford limited heavy-duty pick-up truck with improved towing and payload capacity, cargo volume, and trailer assist, but also priced lower than brands already available. Ford already has various editions of Ford Super Duty, but the proposed heavy-duty pick-up truck would have increased trailer in, payload, cargo volume, and have a Wi-Fi hotspot. Peterbilt Model 579 truck is the co-op brand, where the trucks have improved technology capabilities, including a Digital Vision System. There will be a limited edition based on the production numbers, and the vehicle would only be available in the U.S.
Figure 1: Peterbilt Model 579 truck
Source: /peterbilt-unveils-the-next-generation-of-its-model-579/
Audience
The vehicle is multi-purpose,...