Coming of Age Movies, Advertisements, and Social Media Trailers

Focus Group Research
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Focus Group Research
Key Findings
Research Question 2
Research Theme 2: TRF- “Coming of age-any film that exemplifies growing up, any relatable experience.”
Coming-of-age movies make for one of the film genres that have resonated with their target audience across different generations worldwide. The film genre often captures the transitional period from childhood to adulthood, emphasizing teenagers' diverse life challenges as they enter adulthood. The transformative period from childhood or adolescence into adulthood is characteristic of diverse and equally unique experiences in the search for a purpose and meaning in life. Among such experiences include the search for an identity, especially among adolescents between the ages of 12 to 18, as they seek to define and embrace their sense of self. Such periods may be characterized by a wide range of behavioral changes and trying out new roles in an effort to establish an identity that defines who they are as they turn into adults.
Coming-of-age movies tend to focus on these crucial moments and transitional experiences among adolescents or teenagers as they turn into adults. The movies tend to focus on the conflict or confusion that often meets young individuals as they seek to find a niche for themselves in the adult world. Therefore, one of the reasons that coming-of-age movies stand out and resonate with audiences through different generations is that they are relatable to the audience’s real-life experiences. The coming-of-age movies also focus on a single protagonist capturing his or her growth, maturity, and transition from youth to adulthood. They form an artistic framework through which the audience addresses the challenges they face in their transitional period and thus making them one of the stand-out genres in the film industry.
Research Question 3
Research Theme 3: “More advertisement, notable merchandise.”
The film production sector is a highly lucrative and competitive industry requiring the development of a strong reputation by investing in high-quality production, talented actors and actresses, and highly effective distribution networks (Miskell, 2014). However, achieving the desired outcome of becoming a reputable film studio amidst crucial industry players, such as Marvel and Disney, that are well known and have a legacy in the industry for being among the best in film production requires an enhanced approach to brand diffe...