Strategy Service Assignment: Four Seasons Hotel

STRATEGY SERVICE ASSIGNMENT
GROUP PROJECT ASSIGNMENT
Table of Contents TOC \o "1-3" \h \z \u CHOSEN COMPANY: FOUR SEASONS HOTEL PAGEREF _Toc67836127 \h 3I. Introduction: （RunzeZhou） PAGEREF _Toc67836128 \h 3II. Analyze: PAGEREF _Toc67836129 \h 31.Background information: （XinleiJiang） PAGEREF _Toc67836130 \h 3Product Offerings PAGEREF _Toc67836131 \h 3Value to Customers PAGEREF _Toc67836132 \h 41. Mission statement: （Trinh Vu） PAGEREF _Toc67836133 \h 4Strategy: PAGEREF _Toc67836134 \h 41. Company positioning and environment: （Tu Hoang） PAGEREF _Toc67836135 \h 7III. Conclusion: （RunzeZhou） PAGEREF _Toc67836136 \h 9
CHOSEN COMPANY: FOUR SEASONS HOTEL
I. Introduction: （RunzeZhou）
Four Seasons Hotels is a worldwide luxury hotel chain group that manages hotels and resorts worldwide. Four Seasons Hotel has received AAA 5-diamond rating. Four Seasons Hotel Group is headquartered in Toronto, Canada. It was founded by Isadore Sharp in 1960. The first hotel was located in Jarvis Street, Toronto (Wikipedia, 2021). Former Microsoft CEO Bill Gates and Prince Alwaleed of Saudi Arabia are among the major shareholders (Wikipedia, 2021).
II. Analyze:
1. Background information: （XinleiJiang）
Four Seasons Hotels and Resorts is a luxurious global hotel with its headquarters in Toronto, Ontario in Canada. In particular, it operates over 100 resorts and hotels in the world. In 1960, Isadore Sharp, a Canadian businessperson, established Four Seasons. When Sharp got the idea of opening a hotel to provide international business travelers services, he turned to his father’s architect, who designed it (Tuite, 2018). Sharp bought a large piece of land in Toronto, which he planned to be the primary stopover for global business people coming to Canada for business missions. Notably, Four Seasons opened its door for the first time in 1961. The hotel’s revolutionary offering is boosted by its modest interior and exterior architectural design.
Four Seasons has significantly transformed the hospitality industry in Canada and worldwide. Specifically, it provides personalized services to its customers and focuses on reducing the stress that businesspeople encounter during their international travels. Inn on the Park was built by Four Seasons in 1963, a $4 million two-story hotel that housed Canada's first discotheque (“Four Seasons Hotels and Resorts,” 2021). Four Seasons Hotel upgraded its luxurious experience when it entered London’s hospitality industry. Some of the elite hotels under Four Seasons in London include The Connaught and Claridge’s.
Product Offerings
Four Seasons provides personalized and specialized products and services for global business travelers. Indeed, it redefined the hospitality industry by offering high-quality and luxurious services to its customers. The success of Four Seasons Hotel has been significantly contributed to by its spacious rooms, exquisite interior décor, and friendly staff who attend to every customer uniquely (“Four Seasons Hotels and Resorts,” 2021). The hotel’s niche is to meet the needs of businesspeople by providing exceptional and unique services that are absent from its competitors.
For example, Fou...