Product and Firm: Honda Civic

Research Name: Institution: Part I Product and Firm Honda Civic is among the different cars that are manufactured by Honda. It is important to note that civic has encountered numerous generational changes, and this has made the car to become larger and also change to a compact car. The first model was manufactured in 1972 while the latest model produced in 2019; this newest Honda civic is large, and it has airy interiors which are made from quality materials. Furthermore, the engine of Civic is powerful and has different body styles such as sedan and hatchback all which offered comfortability to the customers. Most importantly, the various models of Civic Honda provide competitive prices and give their users extraordinary value. The interior of Civic Honda is relatively spacious, and this attributed to the low dashboard as well as the thin pillars. Finding a pleasant and comfortable driving position is also easy since the high-quality materials used to enhance both low and high sitting positions. The drivers are provided with a digital display speedometer and other different driving information; the driver is able to navigate the available options by using knobs and small touch-screen. Further, Civics Honda has excellent performance, and it is economical since its fuel consumption is relatively low (Stocksdale, 2019). However, Civic power of the engine is depended on the type of the car where sports cars have high horsepower. The ride in Civic Honda is comfortable, and the car may also feel light; the steering in Civic is light, and the rate of response is also high. Civics also provides different several safety measures such as the automatic emergency braking which helps the driver to avoid a collision. There are different purposes that Civic can be used for; it can be used as a family car, and it can also be used for sporting purposes. Company Honda Motor Limited is a Japanese Multinational Corporation which is renowned for manufacturing motorcycles and automobiles. The company started after Honda Soichiro; a Japanese engineer established the Honda Technical Research Institute. Honda has its popularity in all parts of the world and has invested in producing different products which include vehicles, motorcycles, aircraft, engines, and other power equipment (Honda, 2019). The headquarters of the company are located in Tokyo, Japan; it is important to note that this is regarded as Honda’s home and is an essential market for the products provided b...