Nike Corporate Social Responsibility (CSR): The case for being social responsible, Corporate social initiatives at Nike

NIKE CSR
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Background
Corporate social responsibility (CSR) has far reaching consequences that affects the brand image but also depends on the way the company uses public images to promote initiatives. Nike has received bad press for labor practices of the labor practices of apparel and footwear makers associated with the company. Compliance with labor standards is just one aspect to integrating social responsibility in the business model, while there is a need to assess how the organizational culture affects ethical compliance and CSR initiatives.
The case for being social responsible
Besides improving the public perception, CSR gives the company a competitive edge while serving the community. Employees are attracted to firms that are socially responsible, while brand awareness improves as the company gets more engaged with the stakeholders. As such, there is a need take into account the stakeholders interest while initiating CSR to avoid objections a...