. Marketing Proposal (Approximately 500 words) Your proposal should include the following: 1-Introduction: the nature of the product/service and the need for formal marketing planning. 2-A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. 3-Description of service and/or product. What is the current or proposed competitive advantage? 4-Briefly describe the target market – that is the consumer group(s) who will be the potential target(s). 5-Brief description, and justification of how the product or service will deliver customer value to the target market (s). 6-Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. 7-List of references. Important Note: 1- Please follow the Criteria and what should you write in the proposal 2-use Australian English 3- The marking criteria must be strongly considered 4- Use APA references 5- use 5 or more academic sources, preferred Article and books 6- Write (500 words) 7- The Himalaya shampoo case study is attached 8- The Criteria is also attached 9- its important to use a hiding in the proposal thanks

Marketing Proposal (Approximately 500 words)

You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject.  You will be provided with a case study about Himalaya shampoo and you will respond by providing a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material.

Your proposal should include the following:

• Introduction: the nature of the product/service and the need for formal marketing planning.

• A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability.

• Description of service and/or product. What is the current or proposed competitive advantage?

• Briefly describe the target market – that is the consumer group(s) who will be the potential target(s).

• Brief description, and justification of how the product or service will deliver customer value to the target market (s). 

• Recommendations to senior management as to the steps that will be taken to develop a full marketing plan.

• List of references.

  Grading Criteria

Important Note:

1- Please follow the Criteria and what should you write in the proposal

2-use Australian English

3- The marking criteria must be strongly considered

4- Use APA references

5- 5 or more academic sources, preferred Article and books

6- Write (500 words)

7- The Himalaya shampoo case study is attached

8- The Criteria is also attached

9- it's important to use a hiding in the proposal