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Business & Marketing
English (U.S.)
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unit four: Marketing Plan for BravoMax (Essay Sample)

Arimount, a well-known beauty and grooming company wants to launch a new deodorant product (BravoMax). The company's development and research department has created a new chemical that will allow deodorants to work for up to 5 days'even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. For the fourth component of your marketing plan, answer the questions listed below. Your answer to each question should be at least 400 words (except for question 2). 1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands. (at least 400 word answer) 2. In a sentence or two, what is the appropriate positioning for your company's product? (at least one sentence answer) 3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most effective as your company introduces this new project? (at least 400 word answer) **********please see attached for more info on BravoMax *********************** source..
A Marketing Plan for BravoMax Name: Instructor: Date: Discuss what brand elements would be most useful for differentiating Arimount’s brand from competing brands. A marketing plan is a organized procedure followed before any product innovation concerning the market based on the company`s goals and objectives. Some of the key aspects include thorough research on the already existing competitors, potential of the target market, possible challenges deemed to be faced; financial knowledge e.t.c. For Bravomax to succeed efficiently, various aspects should be well looked upon ie. Situational Analysis, Marketing strategy, Financials and Controls. Arimount, which is a well established beauty and grooming company and having a good market niche, it is with no doubt that BravoMax will also thrive well once released into the market. This will lead to an increase in the customer base. The situation analysis will look at the (SWOT) strengths, weaknesses, opportunities, limitations and the threats being experienced by Airmount. The competitors are also very important in the situational analysis. Arimount is a superstar in this beauty and glooming industry and therefore has the necessary experienced required and the knowhow of what and how to deliver so as to achieve customer satisfaction. Moreover, the company has a big range of products ranging from skin care products to hair care and many more hence has ensured customers needs is achieved. Arimount has weaknesses that include lack of a proper network to reach even the most interior parts of the region. This leaves the customers wanting and not satisfied since only the uptown customers have good access to our products. With BravoMax, however plans should be made to ensure all the customers get to access all our products .Advertising, product awareness is another challenge facing Airmount, and this often leaves the customers with insufficient information on the existing products and even upcoming products. Concis...
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