Consumer Behavior

CONSUMER BEHAVIOR
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(November 30, 2011)
Consumer Behavior
In every business, marketing plays a major role since it is aimed at increasing the revenues of the business through sales (Leader, & Kyritsis, 1990). This paper covers the marketing strategy for iphone 4s, Samsung galaxy s2, Twix and snickers, and how each brand can improve their strategy to gain more clients.
The marketing strategy used by these brands is aimed at controlling a large share of the market; in this regard a marketing strategy such as the 4 P’s remains perfect. Price, product, place and promotion will arguably make the company reap the profits if implemented effectively (Ward, 1999).
The products must be very advanced with well developed features; this will make the product be useful to the consumer hence more purchases. Indeed, the devices must be advanced in technology where all specific and unique features enable customers’ access certain programs. The programs developed by the companies be it iphone 4s, Samsung galaxy s2, Twix or snickers, must be user friendly and easy to apply. In addition, advanced features such as storage capacity, memory, and compatibility with other devices such as USB, on-screen keyboard, Wifi and Bluetooth will make the product more attractive to consumers (Sikora, & Hattan, 2009).
Price is also a major strategy companies must apply to make sales; they must have a target market where they will fix the price of the product based on the economic class of the consumers. If the devices are...