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Business & Marketing
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English (U.S.)
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Interview and Reflection on Effective Innovation Architecture

Essay Instructions:

For this assignment, you will continue to reflect on what it takes to create “innovation architecture” to support a culture of innovation within organizations. As part of the assignment, you will conduct an interview with a local business owner or leader or member of a management team to learn more about the techniques organizations utilize (or fail to utilize) to encourage and support the implementation of innovations.
Select your interview candidate and contact the person to set up an appointment. Try to schedule your interview well in advance of the assignment’s due date. You may conduct your interview in person or via phone. You should present the consent letter attached in the Module materials to the person you intend to interview.
Prepare a list of at least 5-7 questions for your interview. Your questions should focus on specific processes within organizations for encouraging and implementing innovations and challenges organizations face in when trying to innovate.
After you complete the interview, write a 1,000-word reflection on what you learned in the interview and how your understanding of the importance of effective innovation architecture has developed or changed. Address the following in your response:
What are the most valuable things you learned about effective innovation architecture?
Identify some of the significant challenges you believe you might face when it comes to suggesting and seeing innovations through in the organizations in which you are or may be involved?
How might you apply what you learned in your interview and about innovation architecture in general to help foster a culture of innovation within your own organization?
Cite two additional reputable secondary sources on innovation architecture or on creating a culture of innovation in your reflection.
Provide an interview summary at the end of your reflection that includes the following information:
The name of the person you interviewed and number of years he/she has been a manager.
The name of the company at which he/she is currently employed.
How long the person has been a manager at the current company.
Date of the interview and whether it took place in person or via phone.
Contact information for the person you interviewed.
The list of your interview questions.

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Interview and Reflection
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Interview and Reflection
Managers are increasingly focused on innovation as the central strategy to drive their businesses forward. However, some have failed to achieve the expected profits and returns due to weak implementation or unrealistic goals. Currently, 63% of companies hire chief innovation officers (CIOs), while more than 90% use new technologies to support their operations process. However, with massive investment directed towards innovations, the question remains why many companies fail to cultivate an innovative culture across the board. There are numerous innovation lessons to be learned, whether by engaging the organization, celebrating failure, or actively looking for external inspiration to help a business become more innovative and competitive.
Effective innovation architecture is the best foundation to build on innovation-led growth. This involves a top-down form of leadership that establishes a consistent and practical framework for innovative management. Consequently, an organization keeps tabs on product planning, new product development (NPD), innovation portfolio management, and product obsolescence (Forbes, 2017). Therefore, leaders and employees need to keep an open mind and allow possibilities for ideas, failures, and learning from each step. With a culture of innovation running through an organization, it is easier to determine governance rules. The strategic-guided process helps an organization establish the rules, accountability, and decision-making aspects of the invention.
Consequently, an organization can define its lean innovation process by leveraging its best practices. This involves a critical analysis of the performance by comparing it to industry standards. The results act as the point of focus to help an organization focus on developing the next-generation processes.
The road from being an emerging newcomer to an established brand heavily depends on the strength of the innovation strategy. Organizations face significant challenges that enable the operator to be proactive rather than reactive to the market. A well-thought-out innovation strategy helps define an organization, providing it with an identity that will influence the direction of innovation. Therefore, an organization that lacks an innovation strategy will face challenges in innovation, quality of product, and a marketing identity that resonates with a specific audience.
The lack of identity in an organization trickles down from the leadership capacity to the employees. Employees, therefore, stick to a one-dimensional means of operation, which is considered the market standard. Organizations can get away with such types of production operations; however, the trade-off is employees are less motivated. An organization's identity is an essential factor in attracting the employees that associate their personas with a company's ethos. Therefore, the employees present will associate working at the company to extend their interests and abilities. Such a situation is only made better with a leader that allows the employees to take risks and try new ideas that stand a chance to be considered for production. A lack of employee motivation and innovation st...
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