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Essay Available:
Pages:
5 pages/≈1375 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Story of the New Start-Up One Two Three (OTT) Airlines China

Essay Instructions:

Company - New Start-up – First 18 months - Story of the New Start-up
Student - Interview the key founder(s) of a start-up company, technology-driven and/or e-com based, which started only within last 18 months in Hong Kong, or China or ASEAN – please specify.
Executive Summary (200 words) – Key summary & highlight the company and key findings.
Interview Report with Key Learnings (800+ words) – student should focus on how they start and why they start this business, what keep them going, the journey to current status, business and personal challenges along the way (e.g. business, management, human resources / personnel, and day-to-day challenges), unexpected differences, shock, and methods used to adjust to the challenges. Please use the first paragraph to briefly introduce the founder and also the nature of business of the company (e.g. background of founder(s), nature of business, value proposition, strength of the business, and prior start-up experience).
During your interview/visit, you will experience what it is like to interact with people from another background instead of reading about it. Take good notes during the interview so that you can report what they shared and what you have learned (e.g. what you learned about the founders/team, the start-up business, feelings, differences, insights). A set of photos (at least 1 with the owner / company name) should be taken as record for the actual interview/visit.

Essay Sample Content Preview:
BUSINESS AND MARKETING
Author
Department, University
Course Code: Name
Professor
Date
Business and Marketing
OTT Airlines China
The name of the company "One Two Three Airlines" refers to Laozi, a Chinese philosopher who coined Daoism's three principles. The company was founded on 26 February 2020 by China Eastern Airlines as the parent company. The company's headquarters are in Shanghai and will focus on the Yangtze region. OTT airlines provide worldwide air charter and business jet services. The company is based in the Yangtze River Delta and will operate domestic, commercial aircraft to promote public aviation and business aviation. The company has a total of three fleets plus an active order of 35 new fleets. No data reviling managerial stuff is available.
How the company started
China Eastern Ltd launched the airline to boost and grow home-developed aircraft. In December 2020, CAAC announced that all preparations were complete. The airline has applied for a transport license, and the following were the reviews given by CAAC East China Regional Administration.
Ї ``Approval to operate at Shanghai Hongqiao International Airport.
Ї Office lease contract with Shangari Airport Group.
Ї Approval of introduction of three Comac planes
Ї Airport use agreement with shanghai airport.
Ї A labor agreement was signed consisting of 10 pilots, 18 maintenance personnel,17 transportation personnel, and five security personnel.
Ї Agreement Peoples Insurance Company to underwrite third-party liability and other insurance services.
Why the company was started
The airline was launched to push and advocate for homegrown aircraft to a large market. The airline will be one of the first airlines to operate commercial China's Comac narrow-body planes. The design is manufactured to compete with other models such as Airbus SE A320 and Boeing co 737 Max model that are not operational after deadly crashes. Moreover, the airline will operate Comac's regional jets, and Comac is seeking Approval from the European aviation regulator to extend its operations to more countries.
What keeps the company going
The airline is offering low-cost carriers to remain competitive. Moreover, in an attempt to win, the airline offers in-flight entertainment to keep the passengers happy and feeling special. China Eastern, its parent company, has ordered all fleet requirements, including 20 Comac C919 that offers an average f 170 passenger seats and 35 Comac ARJ21-700 with 80 passengers. According to China Eastern Chairman Liu Shaoyong, the airline will receive Government support since it serves as a case study to develop home-made aircraft for commercial use. The airline will serve the local demand across Shanghai-Beijing maiden flight, which forms the world's second-largest economy.
Challenges facing the airline
Risk of COVID-19 resurgence
The challenges brought by COVID-19 are estimated to be another critical risk for OTT airlines. The pandemic has reduced air traffic, and more than 60% of aircraft were not operational worldwide. However, China government has put in measures to ensure the recovery of China's aviation. In a study conducted by the Civil Aviation Administration of China (CAAC), the statistics...
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