Marketing Strategy. Business & Marketing Assignment

Marketing Strategy for Pure Barre Company
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Marketing Strategy for Pure Barre
The Pure Barre Company is among the companies in the boutique gym line of business and its brand is considered as being one of the best in the boutique fitness industry. In North America, the company has over 500 studios and it provides its customers with a total body workout comprising of movements that are low impact and high intensity. With an increasing customer base and possibly increasing competition, the company needs a good marketing strategy in order to succeed.
Market-Product Focus
In terms of the marketing and product objectives for Pure Barre, the company’s major marketing strategy is through branding. Evidently, the boutique fitness industry already has many players and therefore the only way for Pure Barre to succeed is through making branding efforts. For instance, the company is making such efforts through helping prospective investors to set up their own new businesses. The company also provides wear and other facilities for these new prospective investors as a way of promoting its brand name. In relation to the current and future market potential, the company currently targets the population of working-class women. The charges are quite expensive meaning that the return on investments is also high for the company thus making it have the potential to grow. Future market potentials lies in providing live streaming services for those women that cannot access the facility always. Pure Barre also offers a variety of services and products to its customers while also ensuring that beginners are given foundation techniques to enable them fit in the system. All these are strategies that can help maintain the Pure Barre customers thus ensuring that the company is still able to make money in future. On points of difference, Pure Barre differs from its competitors in terms of its brand, which is strong nationally and has an international coverage in Canada and the United States. Another difference is that the company provides its customers with value-added programs of different variety such as cardio exercises and community belonging to enhance brand loyalty. The company’s marketing and branding campaigns are also very strong often partnering with projects such as Zimmerman and MATTE and their use of technology in this sets them apart from others. Pure Barre Company can position its products and services through an increased social media presence whereby they have online platforms through which their clients share their e...