Sign In
Not register? Register Now!
Essay Available:
3 pages/≈825 words
Check Instructions
Business & Marketing
English (U.S.)
MS Word
Total cost:
$ 14.58

Marketing Strategy. Business & Marketing Assignment (Essay Sample)


Using the same company, PURE BARRE franchise, here is the lay out for the paper. 1. Market-Product Focus; Describe the five-year marketing and product objectives for the company; Discuss current and future market potentials; Identify new products and services that align with customer needs; Identify points-of-difference; How will the company position its products and services? 2. Marketing Program: A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives; Describe the product strategy; Describe the price strategy; Describe the promotion strategy; Describe the place (distribution) strategy. 3. Reflection: How has this assignment prepared you for future responsibilities? (2 paragraphs)


Marketing Strategy for Pure Barre Company
Marketing Strategy for Pure Barre
The Pure Barre Company is among the companies in the boutique gym line of business and its brand is considered as being one of the best in the boutique fitness industry. In North America, the company has over 500 studios and it provides its customers with a total body workout comprising of movements that are low impact and high intensity. With an increasing customer base and possibly increasing competition, the company needs a good marketing strategy in order to succeed.
Market-Product Focus
In terms of the marketing and product objectives for Pure Barre, the company’s major marketing strategy is through branding. Evidently, the boutique fitness industry already has many players and therefore the only way for Pure Barre to succeed is through making branding efforts. 

Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Ethics & Recent Wells Fargo Scandal. Business & Marketing Essay
    Description: Ethics is perhaps one of the most important aspects of running a business. It allows, not only the possibility of increasing profits but also promotes the responsibility of balancing monetary returns with service and the consideration of others...
    1 page/≈275 words | APA | Business & Marketing | Essay |
  • Week 2 Assignment Business & Marketing Essay Paper
    Description: The most significant decision made by many manufacturing, retail and service delivery industries is on the amount of inventory they can keep on hand. Evidently, inventory is the greatest asset to any business. Inventory can be described as the amount of materials or goods on hand...
    1 page/≈275 words | APA | Business & Marketing | Essay |
  • SWOT Analysis on Physical Fitness Facility. Business & Marketing Essay
    Description: The Pure Barre franchise is a boutique gym line of studios that has branches across North America- the US and Canada. The facility was launched in 2001 and franchised in 2009 and has majority of its shares owned by Greenwich and WJ partners...
    3 pages/≈825 words | APA | Business & Marketing | Essay |
Need a Plagiarism Free Essay?
Submit your instructions!