Marketing Strategy. Business & Marketing Assignment (Essay Sample)
Using the same company, PURE BARRE franchise, here is the lay out for the paper. 1. Market-Product Focus; Describe the five-year marketing and product objectives for the company; Discuss current and future market potentials; Identify new products and services that align with customer needs; Identify points-of-difference; How will the company position its products and services? 2. Marketing Program: A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives; Describe the product strategy; Describe the price strategy; Describe the promotion strategy; Describe the place (distribution) strategy. 3. Reflection: How has this assignment prepared you for future responsibilities? (2 paragraphs)source..
Marketing Strategy for Pure Barre Company
Marketing Strategy for Pure Barre
The Pure Barre Company is among the companies in the boutique gym line of business and its brand is considered as being one of the best in the boutique fitness industry. In North America, the company has over 500 studios and it provides its customers with a total body workout comprising of movements that are low impact and high intensity. With an increasing customer base and possibly increasing competition, the company needs a good marketing strategy in order to succeed.
In terms of the marketing and product objectives for Pure Barre, the company’s major marketing strategy is through branding. Evidently, the boutique fitness industry already has many players and therefore the only way for Pure Barre to succeed is through making branding efforts.
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