Investments -Website Review (Investopedia). Marketing Essay

Investments -Website Review (Investopedia)
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Investments -Website Review (Investopedia)
Investopedia is finance and investing website that aims at sharpening the insight of the users by offering smart investment strategies. Investopedia’s navigation bar is a user interface element within the same webpage containing links that redirect one to other sections in the website. Links contained in the navigation bar is the topics, reference, advisors, markets, simulators, and an academy. The search bar is located at the far right to help users navigate through searching for content by using specific words without going through the struggle of understanding the website’s structure.
Investopedia has a clear and precise menu that offers solutions to the users’ questions. This has been implemented by the use of menu headers and dropdowns which are appropriately organized. They include the Dow, S& P 500, NASDAQ and Anxiety Index segment. The use of emotionally appealing images evokes a positive response from the users. It influences the rate at which they make decisions concerning the need to employ services offered by the website.
Investopedia’s website is visitor friendly as the services offered are visible regarding the various human needs that it seeks to satisfy. It provides quick answers to the users’ questions hence connecting with them at a deeper level. Despite the wide coverage of topics covered, they have been summarized in a way that the user can easily identify with. At the bottom left is a s...