iPad 2 Market Segmentation, Targeting, and Position

IPad 2 market segmentation, targeting, and position
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Write a paper that examines market segmentation, targeting, and position for Apple with the iPad 2. You'll need to research how Apple conducted these processes for the iPad 2 to accurately complete this paper.
The market segmentation strategy divides the markets into the US market and the international market. The iPad 2 was charged at a high price in the US with Apple has a reputable brand for producing innovative and high quality products (Hughes, 2011). Similarly, in the international market the company built its brand, but priced the iPad cheaper compared to the US market. The product is marketed to urban buyers who are teenagers, young adults to middle age, and especially for the higher earners. There is a high degree of loyalty among customers because of the brand, and the buyers tend to seek a sense of achievement.
IPad 2 was marketed as an innovative product with no equivalent in the market because of its advanced capabilities speed of service and innovative features (Hughes, 2011). Given that Apple Inc, targeted the middle and upper classes, they are explorers who prefer slick and innovative products. Apple has to focus more on the benefits and accessibility of the products, with the emergence of cheaper products with similar capabilities. Since corporate clients are a big segment of the clientele, there is a need to improve customer service, as they prefer band association for long.
Targeting marketing is vital to the success of any business as different market segments have different attributes, which make them attractive. IPad 2 has a sizeable market share in the laptop/ tablet market (Hughes, 2011). Even as the iPad 2 is marketed to technology enthusiasts and the corporate workers, the product may have reached saturation point, with the entry of new products especially from East Asia. Additionally, the iPad is a market leader in the table market segment and is preferred by the tech savvy.
The differentiated approach to marketing is the most effective for the iPad 2 product, if Apple, Inc is to improve the market share. The laptop/ tab...