Distribution Channels from a Marketing Perspective
Early in the mass marketing era distribution was about getting goods and services to market. It is still an important function which can create a competitive advantage but the current reality is a world where almost any product is accessible to almost every consumer having the resources needed to purchase the product (excepting governmental restrictions). Because of this, the value of a distribution channel is now based on how it benefits the marketing of the product as opposed to the delivery of the product.
Select a retailer that you believe does a great job for one or more of it's vendors and explain why you made your choice. An example would be that you might believe that Home Depot does a great job for DeWalt tools because it carries their full line, prices it competitively, has a wide selection of accessories for the tools, and has expert assistance available to customers to aid in their product selection. Please avoid store brands such as Craftsman for Sears, Kirkland for Costco, etc.
Distribution Channels from a Marketing Perspective
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When compared to the other retailers like Wal-Mart and Target, Costco has fewer selections of products, but this strategy is effective since the products are fast moving. Thomasville is one of the ve...
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