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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Creation of Environmentally-Friendly Packaging

Essay Instructions:

As discussed in your textbook, product packaging is “not only the last ‘ad’ a consumer sees before purchasing the product, it is the only ‘ad’ the consumer sees when using the product” (p. 380). With that, there is also a growing concern among the public for environmentally-friendly packaging, making packaging an important point of consideration for advertisers. For this discussion, choose one of the following perspectives, and discuss the role it plays in the use of environmentally-friendly packaging, noting the benefits, challenges, and ethical aspects. Use the “Product Packaging” section in Chapter 15 of the textbook for support.
Consumers
Manufacturers
Marketing intermediaries (retailers/wholesalers)
Consumer advocacy groups
Government agencies
Finally, state your own opinions on the use of and regulations around environmentally-friendly packaging. Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Essay Sample Content Preview:

Environmentally-Friendly Packaging
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Environmentally-Friendly Packaging
Plastic is an essential part of the world's economy; however, it provides the biggest challenge for waste management and resource efficiency. Most plastics are made of fossil-based feedstocks and additives that give them numerous characteristics and material properties. Approximately 8,300 million tonnes of plastic have been produced, with 6,300 million tonnes generating plastic waste. Only 9% have been recycled for this waste, 12% incinerated and 79% leaked to the environment. Therefore, low rates of recycling and high levels of environmental leakage create challenges in waste management. Regulations are important to help develop frameworks that manage chemicals in a plastic product, such as complete bans or thresholds limiting toxins concentration. This essay is an analysis of how government agencies play a role in influencing environmentally friendly packaging.
Pressure from the government, public, and environmental advocacy groups has increased the awareness of environmentally friendly packaging. Consequently, manufacturers and advertisers are forced to adapt to new laws. Waste management policies can take numerous forms, such as banning plastic bags, which will enhance the economy. Such a policy will cause an uptick in business for reusable bag manufacturers, consequently increasing profits and employment opportunities CITATION Sha12 \l 1033 (Shirley, 2012). From the government's perspective, a ban on plastics will reduce the strain on tax payer's money. The collection of waste is an expensive affair for the government; therefore, the ban will help in redirecting the income to other important areas.
Numerous challenges diminish attempts to implement waste management policies. Eliminating plastic bags helps reduce the cost of goods for stores and consumers. Stores and distributors have to factor in the cost of packaging when coming up with the final retail prices. While this is ben...
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