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1 page/β‰ˆ550 words
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3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Business research. McDonald's Corporation. Role of the Researcher

Essay Instructions:

I am writing a quantitative essay about McDonald's Corporation. The problem is that over the past few years, McDonald's revenue had been steadily decreasing. While their net income has yet to decrease from this, it will eventually hurt their company if this trend continues. The revenue decline could be from their poor customer service, their lack of healthy options, or the rise in competitiveness from other fast food companies, such as chick fil a. I am stuck on how to do this portion.
-Research Design
Variables (independent, dependent, moderating) should be discussed in this section [quantitative studies only]. The discussion should include how the variables relate to the chosen problem, and the related research question(s) and/or hypotheses. Reasons for choosing the hypotheses, how they relate to the problem, and how they will be measured should be discussed.
-Role of the Researcher
Describe the role and specific steps of the researcher in the data collection process.
-Participants
Discuss procedures for gaining access to participants. Do not describe the target sample here in this section. That will be discussed in a later section.
-Population and Sampling
This section (a) describes the population from which the sample will be drawn; (b) describes and defends the sampling method including the sampling frame used, using appropriate methodology references and concepts; (c) describes and defends the sample size and type using appropriate methodology references and concepts; (d) describes the eligibility criteria for study participants; (e) describes and explains the relevance of desired characteristics of the selected sample as related to answering the Research Question(s).

Essay Sample Content Preview:

Business Research
Name:
Course
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Date:
Research Design
The dependent variable is McDonald’s revenue and the independent variables are the factors causing a decline the sales revenue for the company. The hypothesis is that poor customer service, the lack of healthy options, and the rise in competitiveness are causing a decline in the company’s revenue the moderating variable affects the strength of the relationship between the dependent variable (outcome) and the independent variable. Age is a moderating factor since there are differences in preference with younger people more likely to choose healthier diets and with McDonalds’s slow to change their menus, if more younger or older people are the participants this will influence the outcomes.
The hypnoses are
H0: Poor customer service affect’s McDonald’s revenue
H1: Unavailability of healthy options affects McDonald’ revenue
H3: Competitiveness in the fast food sector affects McDonald’s revenue
Role of the Researcher
The researcher collects data and safeguards rights of the participants/ respondents by ensuring that their personal information is not disclosed to third parties. When the questions are clearly defined and the goals set properly, then the information is collected and is followed by data analysis and interpretation. The respondents will be contacted and agreeing to participate in the project willingly they will give their responses. There is confidentiality where the names and details of the participants are protected to maintain anonymity.
Participants
Established initial access is important to get the right information and while the participants may be suspicious of the researcher’s intention, building mutual trust is important to improve communication. There is reassurance that the formation will be kept confidential and since influential people consent to the research it is more likely that others will agree to participate in the study (Høyland, Hollund & Olsen, 2015). Support for the research among...
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