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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
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Date:
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Topic:

Creating an Ecommerce Business

Essay Instructions:

Assignment 1: Creating an eCommerce Business
Due Week 4 and worth 135 points
"Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition." (Scarborough & Cornwall, 2015, p. 106).
With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a strategy that will form the foundation for a successful business.
Write a three to four (3-4) page paper in which you:
Develop an idea for a prospective small business, and select a name for the company.
Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
Prepare a mission statement that encompasses the purpose of the business and considers its target market.
Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
This course requires use of Writing Standards (SWS).
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.
Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.
Describe the strategic planning process and develop a strategic plan for a small business.
Describe and analyze the necessary activities and key decisions to start a small business.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.

Essay Sample Content Preview:
Creating an Ecommerce Business [Name of the Writer] [Name of the Institution] [Name of the Subject] [Date] Creating an Ecommerce Business Overview of the Company Enlighten will be a small e-commerce start-up that will endow the college and university students with the opportunity to purchase, trade and sell their text books, notes and other educational material. The target market of Enlighten will encompass nearly 1 million students belonging to college and universities in United States. Enlighten will facilitate the students in buying, selling, trading second-hand textbooks and other educational materials directly to other students. This ecommerce platform will be beneficial for both the purchasers and sellers. For instance, it will allow the sellers to sell their used books and receive money whereas it will facilitate the buyers to purchase textbooks, class notes, CDs and other educational materials at relatively low-cost. There will be an assortment of books available for exchange on the e-commerce platform. For instance, textbooks from different writers of different subjects will be made available. Enlighten by combining the internet technologies and marketing skills will establish itself as the leading online student-to-student marketplace (Rayport & Jaworski., 2002). The company aims to create efficient solution for the students and at the same time generate profitability. Enlighten intends to acquire a significant share in the marketplace through its exceptional management team, comprehensive marketing strategy, extensive domain experience and high-quality software. Objectives The objectives of Enlighten are as follow: * To attract at least 50,000 users in the initial year, * To attain 10,000 visits every month * To make significant profits in the first three years of the start-up * To become the leading student e-commerce platform. Keys to Success The success of Enlighten will lie in its capacity to execute its business model. The company will hire competent marketing and management team along with extensive domain. It will initiate exceptional marketing campaigns in order to attract large number of consumers. In order to achieve success and enhance its profitability, the company will offer unique as well as innovative products and services. Key Competitors As the concept of E-commerce had flourished in the recent times, various companies have emerged that sell online books. Powell book is one such company. The major strength of the company is the extensive utilization of E-commerce to sell books. Other strengths of the company include customer convenience, cost effectiveness, minimum physical assets as well as overhead charges on the warehouses (Lee., 2001). On the other hand, the weakness of the company is dependency on external delivery services for delivering the books and high w...
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