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4 pages/≈1100 words
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Business & Marketing
English (U.S.)
MS Word
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Assignment 1: Strategic Management and Strategic Competitiveness (Essay Sample)


Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a four to six (4-6) page paper in which you:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.


Strategic Management and Strategic Competitiveness
Students Name:
Strategic Management and Strategic Competitiveness
McDonalds’s Company is the leading fast-food company with more than 35000 outlets across 100 countries. The company primarily focuses on selling hamburgers, french fries, chicken, soft drinks, milkshakes, and burgers. Also, McDonalds’s provides employment opportunity to about four million people in these countries and serves about 70 m million customers daily. The company has achieved its large market base by adopting a franchise model, whereby about 80% of its outlets are owned and operated by independent entrepreneurs across the world. Indeed, McDonalds’s is a perfect example of globalization as its impact is felt across the world. McDonalds’s has fully benefited with the advantages brought by globalization, such as sharing of ideas, enjoying large market share, a vast source of labor as well as a competitive advantage. Therefore, the paper analyzes how globalization and technology has affected McDonald’s performance and how its mission and vision statement has influenced corporation will be discussed.

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