BUS599 MOD 03 SLP Congruence Model of Organizational Behavior

Congruence Model of Organizational Behavior
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Congruence Model of Organizational Behavior
Background of Whole Food Market Industry
Whole Food Market has grown to one of the best performing grocery industries in the world after its 1980 establishment in Texas. It was the first American store to get certified as an organic grocer and therefore, the store wholly consists of foods devoid of artificial preservatives, hydrogenated fats, colors, flavors and sweeteners in accordance to the National Organic Program standards. Today, the organization boasts of over 290 grocery stores located across the United State, United Kingdom and Canada (Hamstra, 2008). In terms of performance, the company has managed to claim a place in the Fortune Magazine’s as one of the best companies to work for having been ranked in the 22nd position in the 2009 list of Top 100 Best Companies to Work For. All these progresses have been associated to the organization’s best practices in its human resource department that enhances the organization’s missions, goals, structure, reward systems, strategies and benefits. However, as much as the organization’s performance has been improved thanks to its adherence to Nadler-Tushman Congruence Module, few issues in Whole Food Market strategy are yet to meet the requirements of the module as shall be discussed below.
Analysis of Whole Food Market Strategy
Increment in sales and provision of high quality services and production to consumers is the foremost target of Whole Foods Market even though there are some obstacles that have derailed the organizations’ development towards hitting this target. One of the obstacles is the commom view that the organizations’ pruducts have a higher cost compared to the competitors. Also, the presence of competitor organizations such as Safeway that provide stern competition in the market are hindering the achievement of the targets (Whole Foods Market, 2009). Subsequently,
the main strategy of making sure that the attainment of its purpose of gaining a sales increase has been based on the following measures that the organization has put in place.
The first measure is differentiation in products which has seen the company deal in exceptional and unique kind of natural, high quality products thus recording an increase the market share. This differentiation has made the organization to produce different products as compared to what the rival companies in the market are producing. Another measure is the establishment of new and more store branches across diverse locations thereby recording an expansion in the market share
In 2007, Whole Food Market acquired 110 new extra stores adding to the 21 it had built in America. These 110 store we acquired from and that would mean it would also take some of the customer, most of them to be precise (Gregory et al, 2007). This move therefore played an important role in increasing the market share. Also, WF has gone ahead and reduced its stock prices in trying deal with the customer perception that its pricing is high.
The above-mentioned aspects of Whole Food Market strategy are in one way or the other adhering to Porter’s generic strategies. Porter’s generic str...